Get in touch

Speak to us now on live chat

Speak to someone on the phone

We can call you

Send us an email

Go Back

Call us today:

020 8115 4286

If you wanted to speak to a local expert, please go here to contact a specific branch.

Please provide us with the below details and one of our local experts will be in contact.

Please provide us with the below details and one of our local experts will be in contact.

All done

Thank you for providing us with your contact details, one of our local experts will be in contact.

Get in touch
  • Speak to us now on live chat
  • Speak to someone on the phone
  • We can call you
  • Send us an email
Go Back

Please provide us with the below details and one of our local experts will be in contact.

Go Back

Please provide us with the below details and one of our local experts will be in contact.

Go Back

Call us today:

020 8115 4286

If you wanted to speak to a local expert, please go here to contact a specific branch.

Go Back

All done

Thank you for providing us with your contact details, one of our local experts will be in contact.

Contact The New Norm: prime central London outlook for 2018

Fill in the form below to get in touch

Sales or Lettings enquiry

Your Details

We will use your data for the purpose of your enquiry. After we have responded, we would also like to send you emails with information on our other products and services, including our regular newsletter which contains special offers, property photos, hot topics and useful tips.
Please tick this box if you are happy to receive this and remember you can change your preferences at any time. If you would like to know more about how we use your data please visit our Privacy Notice here

All done

We received your message. Our expert local team will review your details and get back to you shortly.

If you need any more information call us on

Buy

Selling

Rent

Landlords

New Homes

Land & Investment

Area Guides

Offices

Contact Us

Award-winning customer service

Rated 4.9 out of 5 by our customers

Established in London since 1856

Local know-how, better results

Buy

Selling

Rent

Landlords

New Homes

Land & Investment

Area Guides

Offices

Contact Us

Main Menu

Award-winning customer service

Rated 4.9 out of 5 by our customers

Established in London since 1856

Local know-how, better results

Lander Sudios

Kensal Town, W10

From £495,000

Durnsford House

Wimbledon, SW19

From £500,000

Request Valuation

The New Norm: prime central London outlook for 2018

If you would like to discuss the market or have an up-to-date appraisal of your property or portfolio, please do not hesitate to contact us.

The prime central London property market is a strange beast. It isn’t only influenced by the typical factors that affect the rest of the UK market – the need to move for more space, work or other changes in personal circumstances. Rather, the majority of transactions are discretionary on both sides. “We will sell if we get the price we want”, “We will buy if the right property comes up”. If buyer and seller expectations are not aligned there can be periods of stagnation with very low transaction volumes, which is what we saw in 2016 after the introduction of the 3% stamp duty surcharge and the EU referendum.

In 2017, sellers became more realistic, and we saw renewed buyer confidence. This was underpinned by both UK and international owner-occupiers looking for prime property as a second home or a London base, and investors who had got fed up waiting for the big crash that wasn’t coming. Dinner party talk in the Middle East and Asia was once again full of certainty in London’s property market, and we continue to see a tangible effect.

 

Dorset House, NW1

At the end of last year, we sold this lovely penthouse to an Australian couple, who plan to expand their business interests in the UK.

 

Bedford Court Mansions, WC1B

We sold this 1,600 sqft, three-bedroom apartment to a family from Hong Kong as their London base.


And these four flats sold to lettings investors from India, Cyprus and the UK.

Balcombe Street, NW1

 

Dorset House, NW1

 

Waterdale Manor House, NW1

 

Vincent Court, W1H

2018 has had a fast start and it feels like there has been more activity in the first two weeks since 2007, which was a record year. There is a shortage of new stock, and Rightmove has reported that asking prices are up 3% on December. One of my colleagues interestingly commented that the market conditions reminded him of 2009, when sentiment changed extremely quickly and there was an almost instantaneous 10% jump in prices. We don’t predict this, but there is no doubt that the smart money is returning to London to make the most of the new norm.
If you would like to discuss the market or have an up-to-date appraisal of your property or portfolio, please do not hesitate to contact David.

Marsh & Parsons defines ‘prime central London’ as to include Chelsea, Earl’s Court, Holland Park, Kensington, Marylebone, Notting Hill, Pimlico and South Kensington.

The Pros and Cons of Property Management Read More
Dealing with a leak in the home Read More
Outsmart London’s house-hunting crowds Read More
Changes to landlord legislation in 2023 Read More
Marsh & Parsons appoints Fiona Mongey to expand Prime Lettings offering Read More
Spring into action with our community events this March Read More
Q4 Property Market Update from Marsh & Parsons Read More
How to switch your estate agent Read More
Marsh & Parsons win two marketing awards Read More
Marsh & Parsons raises £2,741 for Sleep-Out challenge Read More

Marsh & Parsons is registered in England (Company No. 05377981) Registered office address: 80 Hammersmith Road, London, W14 8UD (VAT No. GB 231 0965 32) | Copyright © Marsh & Parsons 2024

Client Money Protection is provided by Propertymark. The redress scheme for Marsh & Parsons is The Property Ombudsman Scheme. Calls may be recorded and/or monitored for training and/or data protection purposes. We are members of The Property Ombudsman (TPO), there to protect your interests. We abide by the TPO code of conduct.

We may refer you to recommended providers of ancillary services such as Financial Services and Insurance. We may receive a referral fee for recommending their services. You are not under any obligation to use the services of the recommended provider, which may also be an associated company of Marsh & Parsons.