The sales process

Every market appraisal is based on extensive research of market trends and underpinned by an unrivalled knowledge of the local area and wider market. While many claim they know London and the intricacies of its individual neighbourhoods; few actually do.

As part of the valuation process, we will take into account supply and demand, recent transactions and comparable data from recently sold properties, as well as available stock. We will also consider the area demographics, the breadth of transport links and quality of local schools available, together with the desirability of local amenities.

After visiting your property, your dedicated point of contact will deliver a comprehensive valuation report within 24 hours. This will summarise everything discussed, associated recommendations, fees and a proposed marketing strategy. It will also set out the necessary steps for instruction.

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This process is unique to us. It not only ensures that prospective buyers are aware of their own responsibilities, but also provides our sales experts with a comprehensive understanding of each buyer and their requirements. That means, when it comes to selling your home, we will already have a bank of prospective buyers who we know are actively searching for a property like yours.

On average, we have 15 potential buyers for every property listed.

Due to insight from internal studies, our agents are incentivised differently too. Unlike many other London estate agents, we do not have a shared commission pool scheme – rather, each agent is individually incentivised to find the ideal buyer for each of their clients’ homes. It’s an approach that’s been central to our success and continues to be a driving force behind the perfect seller-buyer match we pride ourselves on.

Where necessary, we will also conduct a preview of your property with our team of sales experts. This involves agents from supporting Marsh & Parsons offices personally visiting your property and being briefed on its characteristics and features. This part of the process is integral to our selling process and contributes to over 30% of our properties being sold to buyers registered outside of the instructed office.

Upon instruction, we will have discussed and decided on the most effective marketing strategy for your property. Each strategy is unique to the property in question. Nevertheless, a typical marketing strategy will include:

• Professional photography
• A detailed listing on the Marsh & Parsons website
• Listings on the UK’s largest property portals (Zoopla, Rightmove & Prime Location)
• Highly targeted online advertising
• Bespoke communication to our database of motivated buyers
• Social media promotion on Facebook, Twitter and Instagram
• Online presence with our local community partners
• Press advertising in carefully selected publications
• PR and editorial placement in key London and national newspapers and magazines
• Office window displays and printed property brochures

View properties for sale in London

We also offer interior design and digital dressing services to assist in increasing your home’s cosmetic and market appeal ahead of viewings, should you wish to use them.

All viewings are accompanied, and we will provide you with extensive feedback on each. This will include the thoughts of potential buyers and any relevant trends we’re seeing that might affect your property. Following this, we may need to react and adapt our overall strategy which won’t be a problem.

The final decision about whether to accept an offer is yours, but we will use our extensive experience to advise you as to whether we think it’s a good offer or not given the circumstances and your urgency in selling.

If, for any reason, you choose not to accept an offer, we’ll work on your behalf to negotiate with the buyer to agree on an acceptable price for your property.

Once you accept an offer (and breathe a sigh of relief), a Memorandum of Sale is drawn up to record the agreement between seller and buyer and your property will normally be removed from or marked “sold subject to contract” on property listings.

We also work with carefully-selected London-based solicitors and trusted financial brokers, who will deliver a quick and seamless experience.

Finally, we will guide you through your key responsibilities ahead of exchange with a detailed and easy-to-follow pre-completion checklist, taking you right up to handing over the keys.