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Contact Selling process

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We will use your data for the purposes of your enquiry. If you would like to know more about how we use your data, please visit our Privacy Notice.
We will also send you email marketing including our newsletter which contains special offers, property photos, hot topics and useful tips. You can opt out or change your preferences at any time. If you do not wish to receive such messages, please tick this box.

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The sales process

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We will use your data for the purposes of your enquiry. If you would like to know more about how we use your data, please visit our Privacy Notice.

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If you need any more information call us on 020 7368 4458

Start your selling process with Marsh & Parsons

Selling your house or flat doesn’t have to be complicated. Whether you’re a first-time seller or experienced in buying and selling property, we remove the stress by doing the hard work for you. Based in London across 31 offices, our sales team are experts in matching buyers with their ideal properties, and we pride ourselves on making the process of selling a house as easy as possible.

Step 1

 

Find out how much your property is worth

Valuation report delivered within 24 hours
Unrivalled knowledge of the London property market

By inviting one of our experienced sales managers to value your home, we will be able to provide you with expert insight into how much your property is worth. We’ve been valuing London properties for over 160 years, so it’s safe to say we know the market better than most.

Every market appraisal is based on extensive research of market trends and underpinned by an unrivalled knowledge of the local area and wider market. While many claim they know London and the intricacies of its individual neighbourhoods; few actually do.

As part of the valuation process, we will take into account supply and demand, recent transactions and comparable data from recently sold properties, as well as available stock. We will also consider the area demographics, the breadth of transport links and quality of local schools available, together with the desirability of local amenities.

After visiting your property, your dedicated point of contact will deliver a comprehensive valuation report within 24 hours. This will summarise everything discussed, associated recommendations, fees and a proposed marketing strategy. It will also set out the necessary steps for instruction.

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Step 2

Matching people with your property

15 potential buyers for every property sold
Buyer vetting using our unique matching process

London’s buyers’ profiles are extremely diverse, and we pride ourselves on matching buyers with their ideal property. That’s why, before any buyer has the opportunity to view your home, they will have gone through our rigorous qualification process.

This process is unique to us. It not only ensures that prospective buyers are aware of their own responsibilities, but also provides our sales experts with a comprehensive understanding of each buyer and their requirements. That means, when it comes to selling your home, we will already have a bank of prospective buyers who we know are actively searching for a property like yours.

On average, we have 15 potential buyers for every property listed.

Due to insight from internal studies, our agents are incentivised differently too. Unlike many other London estate agents, we do not have a shared commission pool scheme – rather, each agent is individually incentivised to find the ideal buyer for each of their clients’ homes. It’s an approach that’s been central to our success and continues to be a driving force behind the perfect seller-buyer match we pride ourselves on.

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Step 3

 

3. Marketing that works

Exclusive pre-marketing to qualified buyers
Bespoke marketing strategy for your property

Before your property officially launches, we introduce it to an exclusive selection of pre-qualified buyers. We’ll also ‘soft-market’ properties to search agents creating urgency and exclusivity. This means, that before your property is on the market, buyers will already be considering whether to view your home.

Where necessary, we will also conduct a preview of your property with our team of sales experts. This involves agents from supporting Marsh & Parsons offices personally visiting your property and being briefed on its characteristics and features. This part of the process is integral to our selling process and contributes to over 30% of our properties being sold to buyers registered outside of the instructed office.

Upon instruction, we will have discussed and decided on the most effective marketing strategy for your property. Each strategy is unique to the property in question. Nevertheless, a typical marketing strategy will include:

  • Professional photography
  • A detailed listing on the Marsh & Parsons website
  • Listings on the UK’s largest property portals (Zoopla, Rightmove & Prime Location)
  • Highly targeted online advertising
  • Bespoke communication to our database of motivated buyers
  • Social media promotion on Facebook, Twitter and Instagram
  • Online presence with our local community partners
  • Press advertising in carefully selected publications
  • PR and editorial placement in key London and national newspapers and magazines
  • Office window displays and printed property brochures

View properties for sale in London

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Step 4

Viewings

Viewings accompanied by an experienced negotiator
Feedback to increase your property’s market appeal

This is the exciting part! One of the first things your dedicated sales expert will do is establish how and when we can introduce your home to prospective buyers – this will be determined by you. We will then work with you to create a viewing schedule that you’re comfortable with.

We also offer interior design and digital dressing services to assist in increasing your home’s cosmetic and market appeal ahead of viewings, should you wish to use them.

All viewings are accompanied, and we will provide you with extensive feedback on each. This will include the thoughts of potential buyers and any relevant trends we’re seeing that might affect your property. Following this, we may need to react and adapt our overall strategy which won’t be a problem.

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Step 5

 

Negotiations

Transparent communication throughout
Achieving the best possible price for your property

Upon receiving any offers for your property, we’ll pick up the phone and inform you immediately, along with any condition of the offer (e.g. whether they need to sell their property first, secure a mortgage or are cash buyers).

The final decision about whether to accept an offer is yours, but we will use our extensive experience to advise you as to whether we think it’s a good offer or not given the circumstances and your urgency in selling.

If, for any reason, you choose not to accept an offer, we’ll work on your behalf to negotiate with the buyer to agree on an acceptable price for your property.

Once you accept an offer (and breathe a sigh of relief), a Memorandum of Sale is drawn up to record the agreement between seller and buyer and your property will normally be removed from or marked “sold subject to contract” on property listings.

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Step 6

Tenancy and property management

Progressing the sale through to a successful completion
Recommended financial and legal experts

Success! Once the offer has been formally accepted, we will guide you and your buyer through to a successful exchange of contracts and completion. Our role is to ensure that the sale progresses and to liaise with you and your buyer, facilitating any further buyer visits.

We also work with carefully-selected London-based solicitors and trusted financial brokers, who will deliver a quick and seamless experience.

Finally, we will guide you through your key responsibilities ahead of exchange with a detailed and easy-to-follow pre-completion checklist, taking you right up to handing over the keys.

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Marsh & Parsons is registered in England (Company No. 05377981) Registered office address: 80 Hammersmith Road, London, W14 8UD (VAT No. GB 842 7959 83) | Copyright © Marsh & Parsons 2018

Client Money Protection is provided by Propertymark. The redress scheme for Marsh & Parsons is The Property Ombudsman Scheme. Calls may be recorded and/or monitored for training and/or data protection purposes. We are members of The Property Ombudsman (TPO), there to protect your interests. We abide by the TPO code of conduct.