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We will use your data for the purposes of your enquiry. If you would like to know more about how we use your data, please visit our Privacy Notice.
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Affordable Housing Consultancy

Made in Chelsea, in 1856 With over 160 years’ experience matching people and property throughout London, we’re not only one of London’s longest established agents, but also one of the most prevalent.
The best in the business Underpinned by a culture built on energy, agility, professionalism and knowledge, our local teams live and breathe our values. That means we go to great lengths to get the best results for our clients.
Local know-how, better results Our clients benefit from better results because we intimately understand - and are proud to be a part of - the communities in which we operate.

Affordable Housing is a key component of all major residential developments. Working alongside private developers, landowners, Local Authorities and Housing Associations, the Marsh & Parsons Affordable Housing Team has the expertise – and experience – to deliver viable and innovative Affordable Housing solutions for any residential development project.

Our relationships with Housing Associations or Registered Providers (RPs), knowledge of how they operate, together with extensive experience working with Local Authority planning and housing departments across London, enables us to maximise the value generated from affordable housing for our clients.


Our Affordable Housing Consultancy service includes:

1. Pre-acquisition and pre-planning

Providing clients with crucial advice on the structure, design and value of affordable housing both prior to site acquisition and planning submission.

  • Bespoke advice including comprehensive reports to support investment decisions on all key affordable housing assumptions
  • Quick and accurate assessment of the value of affordable housing, using our in-house affordable housing financial appraisal model
  • Extensive knowledge of local and regional planning policy, as well as emerging trends within the affordable sector, including the application of this knowledge in innovative affordable housing solutions

2. Planning & viability assessment

Working closely with our land and planning teams, we advise clients on financial viability and affordable housing throughout the development cycle.

  • Scheme development viability through pre-acquisition option appraisals and pre-application negotiations on property and land
  • Section 106 negotiations, including disposal and acquisition Section 106 tenure within new developments

3. Disposal and joint ventures

We manage the marketing and sale of affordable housing allocations to RPs. Our extensive network ensures that we maximise the value of affordable housing and find the best partners for our clients.

  • Advice on joint ventures between RPs and the private sector
  • Advice on development agreements, securing legal agreements and managing relationships post-contract
  • Acting on behalf of RPs in securing new Section 106 homes, ensuring we have a holistic understanding of the requirements of all parties concerned

Working alongside our Land, Planning and New Homes teams, we provide dedicated affordable housing services to a range of clients.

For more information on how the Affordable Housing Team can assist you, contact us here.

Land & Investment

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Disposal and Acquisition

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Development Consultancy

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Latest properties

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Vespan Road

Brackenbury Village, W12

£750p/w
This warm and welcoming four bedroom family house is in excellent condition and offers great living space throughout, making this a perfect family home. The ground floor boasts two seperate reception rooms that lead to the naturally lit dine in kitchen, which itself looks out onto the private sou...
4 2 2
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Ascham Street

Kentish Town, NW5

£1,745,000
The ground floor offers a generous south-facing double reception room complete with an open wood fireplace, large bay windows and polished wooden floors which leads through to a bright and modern fully-fitted kitchen/dining-room located to the rear of the house. The pretty private garden is acces...
2 1 1
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Lavender Sweep

Between The Commons, SW11

£550p/w
This superb two-bedroom property is wonderfully presented throughout and is finished to high standards. The property comprises an open plan reception room and modern eat-in kitchen flooded with natural light leading onto a well-kept patio garden. There is a large master bedroom with built in stor...
1 1 1
1/5

Parkside

East Acton, W3

£350,000
A beautifully refurbished double bedroom apartment on the first floor of a popular gated development. The property boasts a bright open plan modern fully equipped kitchen living area, a full modern bathroom, spacious double bedroom and a plethora of storage throughout the flat. An added bonus of ...
0 1 1
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Buckingham Gate

Pimlico, SW1E

£385,000
A perfectly proportioned studio apartment, naturally light and smartly presented. Set on the fourth floor of a smart, modern building with a daytime porter and passenger lift. This wonderful home would make an excellent buy to let investment, first time buy or an idyllic pied-a-terre. Buckingham ...
Looking for affordable housing advice? Contact us

Marsh & Parsons is registered in England (Company No. 05377981) Registered office address: 80 Hammersmith Road, London, W14 8UD (VAT No. GB 842 7959 83) | Copyright © Marsh & Parsons 2018