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We will use your data for the purposes of your enquiry. If you would like to know more about how we use your data, please visit our Privacy Notice.
We will also send you email marketing including our newsletter which contains special offers, property photos, hot topics and useful tips. You can opt out or change your preferences at any time. If you do not wish to receive such messages, please tick this box.

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Affordable Housing Consultancy

Made in Chelsea, in 1856 With over 160 years’ experience matching people and property throughout London, we’re not only one of London’s longest established agents, but also one of the most prevalent.
The best in the business Underpinned by a culture built on energy, agility, professionalism and knowledge, our local teams live and breathe our values. That means we go to great lengths to get the best results for our clients.
Local know-how, better results Our clients benefit from better results because we intimately understand - and are proud to be a part of - the communities in which we operate.

Affordable Housing is a key component of all major residential developments. Working alongside private developers, landowners, Local Authorities and Housing Associations, the Marsh & Parsons Affordable Housing Team has the expertise – and experience – to deliver viable and innovative Affordable Housing solutions for any residential development project.

Our relationships with Housing Associations or Registered Providers (RPs), knowledge of how they operate, together with extensive experience working with Local Authority planning and housing departments across London, enables us to maximise the value generated from affordable housing for our clients.


Our Affordable Housing Consultancy service includes:

1. Pre-acquisition and pre-planning

Providing clients with crucial advice on the structure, design and value of affordable housing both prior to site acquisition and planning submission.

  • Bespoke advice including comprehensive reports to support investment decisions on all key affordable housing assumptions
  • Quick and accurate assessment of the value of affordable housing, using our in-house affordable housing financial appraisal model
  • Extensive knowledge of local and regional planning policy, as well as emerging trends within the affordable sector, including the application of this knowledge in innovative affordable housing solutions

2. Planning & viability assessment

Working closely with our land and planning teams, we advise clients on financial viability and affordable housing throughout the development cycle.

  • Scheme development viability through pre-acquisition option appraisals and pre-application negotiations on property and land
  • Section 106 negotiations, including disposal and acquisition Section 106 tenure within new developments

3. Disposal and joint ventures

We manage the marketing and sale of affordable housing allocations to RPs. Our extensive network ensures that we maximise the value of affordable housing and find the best partners for our clients.

  • Advice on joint ventures between RPs and the private sector
  • Advice on development agreements, securing legal agreements and managing relationships post-contract
  • Acting on behalf of RPs in securing new Section 106 homes, ensuring we have a holistic understanding of the requirements of all parties concerned

Working alongside our Land, Planning and New Homes teams, we provide dedicated affordable housing services to a range of clients.

For more information on how the Affordable Housing Team can assist you, contact us here.

Land & Investment

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Disposal and Acquisition

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Development Consultancy

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Latest properties

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St. Johns Road

Isleworth, TW7

£322p/w
The property boasts a bright and spacious reception room, two double bedrooms, a family bathroom, as well as an eat-in kitchen. The property also benefits from a private entrance and a lovely communal garden. St. Johns Road is ideally located moments from Isleworth Station, as well as good acces...
2 1 1
1/5

Netherwood Road

Brook Green, W14

£410p/w
A fantastic two-bedroom first floor flat in a handsome period building in the heart of Brook Green. The property comprises a spacious living room with large bay windows and feature fire place, leading onto a separate well equipped kitchen. Great sized master bedroom with good storage, second doub...
2 1 2
1/8

Onslow Gardens

Knightsbridge, SW7

£1,250,000
The property benefits from contemporary interiors including wall mounted TV’s to bathrooms, jacuzzi bath, walk-in shower, Miele kitchen appliances, herringbone wood floor and spacious reception with feature limestone fireplace. Onslow Gardens offers beautifully manicured communal gardens, wh...
4 1 2
1/7

Roland Gardens

Knightsbridge, SW7

£3,500,000
This simply stunning four-bedroom lower ground floor flat is situated in this striking period conversion moments from Blakes Hotel and features recently refurbished and luxurious accommodation with ample proportions and an amazing decked patio garden. The property also comprises fantastic recepti...
4 2 2
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Kings Road

Willesden, NW10

£975,000
This family home has been beautifully decorated throughout. The property is laid out over three floors and offers fantastic living space and has outstanding proportions throughout. The ground floor is made up of two large reception rooms, a guest cloakroom and an extended eat-in kitchen which lea...
Looking for affordable housing advice? Contact us

Marsh & Parsons is registered in England (Company No. 05377981) Registered office address: 80 Hammersmith Road, London, W14 8UD (VAT No. GB 842 7959 83) | Copyright © Marsh & Parsons 2018

Client Money Protection is provided by Propertymark. The redress scheme for Marsh & Parsons is The Property Ombudsman Scheme. Calls may be recorded and/or monitored for training and/or data protection purposes. We are members of The Property Ombudsman (TPO), there to protect your interests. We abide by the TPO code of conduct.