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We will use your data for the purposes of your enquiry. If you would like to know more about how we use your data, please visit our Privacy Notice.
We will also send you email marketing including our newsletter which contains special offers, property photos, hot topics and useful tips. You can opt out or change your preferences at any time. If you do not wish to receive such messages, please tick this box.

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Affordable Housing Consultancy

Made in Chelsea, in 1856 With over 160 years’ experience matching people and property throughout London, we’re not only one of London’s longest established agents, but also one of the most prevalent.
The best in the business Underpinned by a culture built on energy, agility, professionalism and knowledge, our local teams live and breathe our values. That means we go to great lengths to get the best results for our clients.
Local know-how, better results Our clients benefit from better results because we intimately understand - and are proud to be a part of - the communities in which we operate.

Affordable Housing is a key component of all major residential developments. Working alongside private developers, landowners, Local Authorities and Housing Associations, the Marsh & Parsons Affordable Housing Team has the expertise – and experience – to deliver viable and innovative Affordable Housing solutions for any residential development project.

Our relationships with Housing Associations or Registered Providers (RPs), knowledge of how they operate, together with extensive experience working with Local Authority planning and housing departments across London, enables us to maximise the value generated from affordable housing for our clients.


Our Affordable Housing Consultancy service includes:

1. Pre-acquisition and pre-planning

Providing clients with crucial advice on the structure, design and value of affordable housing both prior to site acquisition and planning submission.

  • Bespoke advice including comprehensive reports to support investment decisions on all key affordable housing assumptions
  • Quick and accurate assessment of the value of affordable housing, using our in-house affordable housing financial appraisal model
  • Extensive knowledge of local and regional planning policy, as well as emerging trends within the affordable sector, including the application of this knowledge in innovative affordable housing solutions

2. Planning & viability assessment

Working closely with our land and planning teams, we advise clients on financial viability and affordable housing throughout the development cycle.

  • Scheme development viability through pre-acquisition option appraisals and pre-application negotiations on property and land
  • Section 106 negotiations, including disposal and acquisition Section 106 tenure within new developments

3. Disposal and joint ventures

We manage the marketing and sale of affordable housing allocations to RPs. Our extensive network ensures that we maximise the value of affordable housing and find the best partners for our clients.

  • Advice on joint ventures between RPs and the private sector
  • Advice on development agreements, securing legal agreements and managing relationships post-contract
  • Acting on behalf of RPs in securing new Section 106 homes, ensuring we have a holistic understanding of the requirements of all parties concerned

Working alongside our Land, Planning and New Homes teams, we provide dedicated affordable housing services to a range of clients.

For more information on how the Affordable Housing Team can assist you, contact us here.

Land & Investment

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Disposal and Acquisition

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Development Consultancy

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Latest properties

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Peterborough Road

Hurlingham/Peterborough Estate, SW6

£1,035p/w
This stunning period home offers well balanced accommodation in prime Parsons Green. Split over three floors with great built in storage throughout, this recently renovated home comprises a stunning double reception room and at the back of the property a spacious large integrated kitchen and dini...
3 1 1
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Cherbury Court

Hoxton, N1

£588p/w
Nestled on a quiet residential street in the heart of vibrant Hoxton, this delightful home boasts a brand new fully fitted Kitchen, spacious living area. The property features wooden floors throughout, floods of natural light and access onto a beautiful balcony overlooking the rear of the develo...
2 1 1
1/6

Moore Park Road

Moore Park Estate/Sands End, SW6

£800,000
This wonderful apartment comprises a good sized reception room with ample space for dining. A modern kitchen, bathroom and two spacious double bedrooms. Moore Park Road is one of the area's most sought after locations being ideally positioned just on the Chelsea/Fulham border and convenientl...
2 1 2
1/6

Derry Court

Streatham, SW16

£475,000
The property comprises of a fully fitted kitchen with integral appliances leading into a large lounge / dining area with glass sliding patio doors providing access to your private balcony. Contemporary fitted bathrooms with tiled flooring and fitted wardrobes in the master bedroom. The apartment ...
2 1 1
1/5

Elm Park Mansions

Chelsea, SW10

£495p/w
Situated on the ground floor of this perfectly maintained mansion building is this well-proportioned two double bedroom apartment. Compromising a spacious and bright open-plan kitchen and reception room, two equal sized double bedrooms and a modern bathroom with bath and shower this makes for the...
Looking for affordable housing advice? Contact us

Marsh & Parsons is registered in England (Company No. 05377981) Registered office address: 80 Hammersmith Road, London, W14 8UD (VAT No. GB 842 7959 83) | Copyright © Marsh & Parsons 2018

Client Money Protection is provided by Propertymark. The redress scheme for Marsh & Parsons is The Property Ombudsman Scheme. Calls may be recorded and/or monitored for training and/or data protection purposes. We are members of The Property Ombudsman (TPO), there to protect your interests. We abide by the TPO code of conduct.