After a testing year in the world of property, it’s a delight to share that we have won two industry awards for 2022!
In November, we were awarded the ‘Marketing Campaign of the Year’ award at the annual The Negotiator awards. The award is an industry acknowledgement of the brilliant creativity of our infamous ‘Matching People and Property’ campaign, which celebrates the diversity of London’s people and properties.
The awards were a fantastic evening held at Grosvenor House in Mayfair, hosted by Grant Leonard and presented by actor and comedian Stephen Mangan, who certainly kept the crowd entertained. As you can see by the photos, we were ecstatic to be crowned the winners after competing with a range of estate agents across the UK.
Justin Stanton, our Marketing Director, said:
“This is highly regarded recognition by the industry of the effectiveness of M&P’s marketing, giving us one of the highest profile brands in estate agency with eye-catching, impactful campaigns. I’d like to give huge thanks to our marketing team, our creative team Steve & Sarah Stretton and our agency partners, The Kite Factory and Add Mustard, for their brilliant work on this standout campaign.”
Echoing this, our CEO, Patrick Littlemore, said:
“A huge congratulations to the M&P marketing team, our creative team and agency partners. The award is recognition of the substantial, fantastic and sustained effort they all put in as well as an industry acknowledgement of the brilliant creativity of the Matching People and Property campaign. It’s a brand campaign that for eight iterations has really helped bring opportunity to our doors, as well as showing that we’re a business rich in personality.”
Not long after coming down from the high of winning gold at The Negotiator Awards, we’re proud to announce that we won another award for our Matching People and Property campaign at The Drum Out of Home Awards!
The Drum Awards for OOH advertising celebrate the campaigns, people and companies driving innovation, creativity and excellence around the world. Here’s what they had to say about our campaign:
“The Matching People with Property campaign defies the conventions of the estate agent category by avoiding hard-sell messages, clearly differentiating Marsh & Parsons from the competition. The essential truth – Marsh & Parsons has been matching people and property for over 160 years – is brought to life by creative which shows the people behind the property. The emotional connection made brings to life the unique approach of Marsh & Parsons, creating stand out and brand fame.”
This is a global competition, and we are honoured to receive such high recognition on the world stage.
We were also shortlisted in the DMA Awards, a industry competition by the Data & Marketing Association that prides itself in being ‘Rewardingly hard to win’.
We’d like to say a big thank you to our customers for trusting us when buying, selling, letting and renting your home. Despite a lot of uncertainty throughout this year as we all navigated through new, post-pandemic territory, we’ve managed to deliver market-beating results for our clients. We hope that these awards demonstrate not only that we are recognised and loved by Londoners, but that our understanding of the intricacies and individuality of people and property helps us to provide an excellent service day in, day out.
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