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We will use your data for the purposes of your enquiry. If you would like to know more about how we use your data, please visit our Privacy Notice.
We will also send you email marketing including our newsletter which contains special offers, property photos, hot topics and useful tips. You can opt out or change your preferences at any time. If you do not wish to receive such messages, please tick this box.

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Why buy a new build property?

Should you buy a new build or an established property?
Made in Chelsea, in 1856 With over 160 years’ experience matching people and property throughout London, we’re not only one of London’s longest established agents, but also one of the most prevalent.
The best in the business Underpinned by a culture built on energy, agility, professionalism and knowledge, our local teams live and breathe our values. That means we go to great lengths to get the best results for our clients.
Local know-how, better results Our clients benefit from better results because we intimately understand - and are proud to be a part of - the communities in which we operate.

Should you buy an established home or invest in a new one? This is a question faced by all residential property buyers regardless of whether you are a first-home buyer, an upgrader, a downsizer or an investor. Whilst some buyers would prefer to renovate and add value to an existing property, a new home allows the purchasers to enjoy low-maintenance living from the start. There are more incentives for buyers of new homes – especially, but not only, for first-timers.

If you’re considering buying a new home, here’s 10 reasons why it could be the answer to your next move:

1. A blank canvas

Buying a new home effectively means moving into your own blank canvas, on which you can stamp your own style and personality from day one. Forget painting over that dodgy blue wall or having to overhaul the garden; with a large portion of new homes offered off-plan, you have the opportunity to select the carpets, paint colours, appliances, fixtures and finishings to suit your own taste and budget.

2. All new and under warranty – can you put a price on peace of mind?

Unlike established properties, if the hot plate cracks or the heating stops working, new build homes and their appliances typically come with a 10-year National Housing Building Council (NHBC) warranty. This gives property purchasers the assurance of quality and, at the very least, avoidance of potential additional costs, of the home and its contents.

3. No onward chain means less stress and hassle

Buying a property is stressful enough without the compounded risk and stress of potentially being gazumped, outbid or at risk of the property being withdrawn. At a contract level, new build properties will be purchased directly from the developer, so when the property is ready to move in you can proceed at a pace and with confidence.

4. Incentives to help you take your first step onto the property ladder

In an effort to ‘fix the broken housing market’, the government has made significant investment into increasing the number of new homes that are built in England, including affordable homes. For those wanting to buy but cannot quite afford the deposit, the government’s Help to Buy schemes could make a big difference. Government schemes include Help to Buy: Shared Ownership and Help to Buy: Equity Loan, and developers also offer incentives such as stamp duty paid or free interior decoration.

5. Smart living

Integrated kitchen appliances were once considered a luxury. Now in the digital age, new build home buyers can often expect to experience fully integrated and connected smart homes filled with features to make the most of your time, money and space. From scheduling and automatic operation of heating, lighting, electrical and security systems (often controlled remotely), to clever, state-of-the-art storage solutions and USB points above plugs, developers are creating flexible living spaces that would cost thousands to create in an established home.

6. Eco-friendly and cheaper to run

New build developments are built using the latest technology and must meet current environmental standards. On average, a new home generates 60% less carbon dioxide emissions than older homes, meaning that not only are they energy efficient, but they are also much cheaper to run.

7. Safe and secure

Due to building regulations, new homes are generally safer and more secure than older properties. Fire safety, in particular, is helped by the standard installation of smoke alarms, fire doors, and fire retardant materials, and many builders will also include security locks, burglar alarms and security lighting as part of your standard specification.

8. More for your money

New build homes are built to a much higher specification than the majority of older homes, meaning you get more for your money! Most new developments are built with double or triple glazing, high-standard roofing, wall and floor insulation and central heating, as well as integrated appliances and high-quality bathrooms – all included in the sale price.

9. A wise investment

Buying off-plan typically means you invest a deposit of between 10% and 20% and then await completion, which can be anywhere between an imminent settlement and up to five years. For investors, potential exists to benefit from capital appreciation as house prices rise over time.

10. Access to inner city locations and regeneration hotspots

New build developments provide buyers with access to areas of London that may not have been affordable or otherwise considered. They are often located in prime inner city areas that have been selected for regeneration, which benefit from significant investment in infrastructure including new or upgraded transport links, schools and retail/commercial premises. These large-scale investments often breathe new life into an area which consequently increases property values – win, win!

Why buy with us?

  • Over 160 years’ experience matching buyers to their ideal London properties 
  • One point of contact, hundreds of properties for sale  to view across London 
  • People with wonderful properties – a team with experience, energy and excellence
  • Viewings and appointments at times that suit your schedule
  • Award-winning customer service every step of the way

Useful Links

New homes for sale

Browse our current new builds for sale

Find out more

Help to Buy

Government schemes supporting first-time buyers

Find out more

Buying advice

Guidance on buying your London property

Find out more

Latest properties

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St. Johns Road

Isleworth, TW7

£322p/w
The property boasts a bright and spacious reception room, two double bedrooms, a family bathroom, as well as an eat-in kitchen. The property also benefits from a private entrance and a lovely communal garden. St. Johns Road is ideally located moments from Isleworth Station, as well as good acces...
2 1 1
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Netherwood Road

Brook Green, W14

£410p/w
A fantastic two-bedroom first floor flat in a handsome period building in the heart of Brook Green. The property comprises a spacious living room with large bay windows and feature fire place, leading onto a separate well equipped kitchen. Great sized master bedroom with good storage, second doub...
2 1 2
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Onslow Gardens

Knightsbridge, SW7

£1,250,000
The property benefits from contemporary interiors including wall mounted TV’s to bathrooms, jacuzzi bath, walk-in shower, Miele kitchen appliances, herringbone wood floor and spacious reception with feature limestone fireplace. Onslow Gardens offers beautifully manicured communal gardens, wh...
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Roland Gardens

Knightsbridge, SW7

£3,500,000
This simply stunning four-bedroom lower ground floor flat is situated in this striking period conversion moments from Blakes Hotel and features recently refurbished and luxurious accommodation with ample proportions and an amazing decked patio garden. The property also comprises fantastic recepti...
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Kings Road

Willesden, NW10

£975,000
This family home has been beautifully decorated throughout. The property is laid out over three floors and offers fantastic living space and has outstanding proportions throughout. The ground floor is made up of two large reception rooms, a guest cloakroom and an extended eat-in kitchen which lea...
Are you looking to buy a new home? Contact us

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