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Development Consultancy

New homes. Good, old-fashioned values.
Made in Chelsea, in 1856 With over 160 years’ experience matching people and property throughout London, we’re not only one of London’s longest established agents, but also one of the most prevalent.
The best in the business Underpinned by a culture built on energy, agility, professionalism and knowledge, our local teams live and breathe our values. That means we go to great lengths to get the best results for our clients.
Local know-how, better results Our clients benefit from better results because we intimately understand – and are proud to be a part of – the communities in which we operate.

Marsh & Parsons provide a comprehensive development consultancy service capability – which we call “Asset Evolution”. We advise clients on projects throughout the development life-cycle – from options analysis, throughout planning and either an exit of the site or the completed development.

We understand that each client and project is unique – and that client requirements must shape the strategy of any project. Taking account of various factors such as risk profile, capital expenditure and time-scale, we tailor a strategy to fit the identity of each client and project to deliver results that both exceed expectations and generate quantifiable value.

Our team includes experienced developers and consultants, who throughout their careers, have experience of leading multi-disciplinary project teams, working on some of the most prestigious projects across London. Whether it is the comprehensive “Asset Evolution” service or individual specialist advice you require, the team is able to significantly enhance returns on your project.

For more information on our Development Consultancy service, please get in touch.


Our consultancy service includes:

Establishing value

Land valuations and viability advice, using expert local market knowledge and experience

Maximising Value

Guidance on height massing and bulk, complementary uses, architecture and placemaking to help ensure the planning consents drive value

Funding & Partners

Provide options of suitable partners or funding to suit our clients’ requirements

Who is going to buy

Understanding who you are selling to will dictate  pricing and the look and feel of the product

Minimising risk

Ensure the product suits the target market and maximises achievable value and minimises risk

Understanding market

Provide detailed and backed-up pricing with strong rationale, using our market knowledge of new-build and wider market sales

Crafting your product

We understand market trends, new technology and have contacts in the best design teams in London to create detailed design, layouts and specification

Marketing and branding

Provide advice on the most appropriate marketing and branding agencies and advise on recommended identity

Sales strategy

Craft a strategy that achieves our clients financial goals and is relevant to current demand and market dynamics


Disposal and Acquisition

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Affordable Housing Consultancy

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New Homes & RDI

Contact our RDI office

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Marsh & Parsons is registered in England (Company No. 05377981) Registered office address: 80 Hammersmith Road, London, W14 8UD (VAT No. GB 842 7959 83) | Copyright © Marsh & Parsons 2018

Client Money Protection is provided by Propertymark. The redress scheme for Marsh & Parsons is The Property Ombudsman Scheme. Calls may be recorded and/or monitored for training and/or data protection purposes. We are members of The Property Ombudsman (TPO), there to protect your interests. We abide by the TPO code of conduct.

We may refer you to recommended providers of ancillary services such as Financial Services and Insurance. We may receive a referral fee for recommending their services. You are not under any obligation to use the services of the recommended provider, which may also be an associated company of Marsh & Parsons.