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Why Buy a New Home?

Living in Central London

Based on 123 reviews

The heart of the capital is a thrilling place to call home, and we’ve come to know it like the back of our hands. So whether you’re looking to buy or sell in Central London, we’re here to offer in-depth expertise and local knowhow to match you with the perfect property. Join us in meeting local businesses to find out what makes Central London such a vibrant place to live.

Meet local businesses

When you think of living in Central London, much thought may go into your property choice, architectural style and living space, but what about the nearby amenities? At Marsh & Parsons, we understand that it’s the independent businesses that really foster a sense of community. With this in mind, we’ve visited Central London’s small businesses to understand what really matters to them.

What matters in Central London

We stopped by Penny Blooms and Beans Florists to hear more about bringing the beauty of Chelsea’s famous gardens into people’s homes and spoke with the owners of Meson Don Felipe about tapas, creating a little bit of Spain in the UK, and what they love about Central London.

Central London areas

Deciding where to live in Central London could be as simple as proximity to an excellent school or as complex as the right mix of transport links, green spaces and a stellar dining scene. Come explore Central London with our extensive area guides.

Chelsea
Earl's Court
Holland Park
Kensington
Little Venice
Marylebone
Mayfair
North Kensington
Notting Hill
Pimlico
South Kensington
Westminster

Chelsea

House-hunters seeking an effortless balance between historic architecture and modern development needn’t look further than Chelsea.

Here, lifestyle goes beyond excellent transport links and good schooling. An excellent area for networking and socialising, Chelsea is just as popular come the evening. Shopping is certainly upscale, with a nice balance of international designers and bespoke boutiques and independent artisans.

Read our Chelsea area guide

Earl's Court

Earls Court has the beautiful period architecture, stunning garden squares and excellent transport links you’d expect from a central London location, but what sets it apart is its relaxed atmosphere which draws a diverse range of residents.

Locals enjoy a thriving independent scene set across Earls Court Road and the Old Brompton Road, whether that’s a gig at the historic Troubador or an exhibition at the private Gallery 286.

Read our Earl's Court area guide

Holland Park

Plenty of famous faces choose to live in Holland Park, and it’s easy to see why. The area is home to some of London’s most impressive architecture, from grand curved properties on the Grade II-listed Royal Crescent, to striking Victorian villas and gorgeous mews houses on idyllic cobbled streets.

Locals are also lucky enough to enjoy the beautiful Holland Park, with its world-renowned opera season, lively independent businesses and excellent schools on their doorstep.

Read our Holland Park area guide

Kensington

Operating in Kensington since 1856, we’ve seen the area move from strength to strength. The area continues to be popular amongst families with a high number of good local schools. Culturally, there’s a diverse and acclaimed offering, with many of London’s largest museums boasting a Kensington postcode.

Kensington’s historic landmarks and green spaces are peppered with Georgian and Victorian properties served by well-regarded local schools, excellent transport links and cultural offerings.

Read our Kensington area guide

Little Venice

Situated between St John’s Wood and Notting Hill Gate, Little Venice is named after its idyllic canals, complete with colourful boats, and attractive period buildings.

With a gorgeous array of cafes, delis and gastropubs, it’s a perfect area for the discerning foodie- and those who love to get outside are spoilt for choice too, with canal walks, green space such as Paddington Rec or more hidden secret garden squares right on your doorstep.

Read our Little Venice area guide

Marylebone

Standing on Oxford Street, it may be hard to envisage that a residential area with village charm could be so close by. But Marylebone delivers - despite its proximity to one of the world’s busiest retail districts.

Georgian architecture, Victorian terraces and a smattering of mansion blocks make Marylebone very desirable - particularly in the W1 postcode area.

Read our Marylebone area guide

Mayfair

With history and heritage dating back hundreds of years, Mayfair is known as one of London’s most exclusive districts. An affluent, international crowd enjoy fine dining, boutiques and private members’ clubs, all of which are set amongst impressive Georgian townhouses, coveted mews properties and beautiful period conversions.

The district is also the place to go for a unique purchase, whether that’s a suit made on Saville Row or the rarest antique furniture.

Read our Mayfair area guide

North Kensington

North Kensington has a well-deserved bohemian reputation which keeps those in the arts, media and fashion coming. In close proximity to Portobello Road, the area offers excellent shopping in boutiques and vintage stores, glamourous independent eateries and diverse properties, from large Victorian villas to modern-day developments and railway-worker cottages.

The area’s lively social scene, ranging from intimate gigs in independent pubs to the famous Notting Hill Carnival, seal the deal.

Read our North Kensington area guide

Notting Hill

Many of Notting Hill’s attributes have become household names - thanks in part to silver-screen exposure and a steady stream of famous faces boosting the area's popularity. But this fashionable area does have substance to back up the hype.

Excellent schools and transport links make Notting Hill an easy choice for families, while the unique atmosphere sees musicians, writers and artists mingle with young professionals in the district’s buzzing bars.

Read our Notting Hill area guide

Pimlico

Pimlico’s recognisable leafy garden squares and stunning regency style mansion flats make this a firm favourite for homebuyers looking for a central location right by the River Thames.

Welcoming both young professionals working in the city as well as families taking advantage of the impressive choice of schools, Pimlico comes to life with its sense of community and true London spirit.

Read our Pimlico area guide

South Kensington

An exclusive enclave of London offering history, culture and a strong sense of community, South Kensington’s long been a prime location for Londoners to put down roots.

Locals can enjoy a day at the V&A, Natural History Museum or Science Museum, before dining alfresco on Thurloe Street or at one of the Fulham Road’s excellent gastropubs. They’re also lucky enough to have Kensington Gardens close by, as well as brilliant schools and top-class transport links.

Read our South Kensington area guide

Westminster

It would be easy to assume that living amongst historic and genuinely iconic landmarks would come at a price, but savvy buyers are increasingly drawn to Westminster.

The abundance of shops, restaurants and bars - along with a wide choice of property types - only add to Westminster’s appeal.

Read our Westminster area guide

Find your dream home

From the Hollywood-famous streets of Notting Hill, to the beautiful townhouses of Mayfair and the historic landmarks of Kensington, living in Central London is as varied and diverse as its skyline. Whatever your style, there’s a home for you here in Central.

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Holland Street

Kensington, W8

£575p/w

This stylish property comprises a generous bedroom with ample storage, a separate well equipped kitchen, light filled living room and a contemporary bathroom. Also boasting wooden floors with floor lighting, extensive hidden storage. Holland Street is ideally located for the amenities and transp...

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Portobello Road

Ladbroke Estate, W11

£650p/w

This modern and beautifully bright one-bedroom apartment is situated on the second floor of a well-maintained building, right on the world-famous Portobello Road in the heart of Notting Hill. Surrounded by the vibrant energy of Portobello Market and the trendy shops, bars, and restaurants of West...

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Horbury Mews

Notting Hill, W11

£3,375p/w

This exceptional and spacious three/four-bedroom mews house is presented in immaculate condition throughout. It features a spacious eat-in kitchen equipped with Miele appliances and an American-style fridge. The property includes two generous double bedrooms with ample storage and a stylish famil...

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Meyer House

Balham, SW12

£346p/w

This larger than average studio apartment is neutrally decorated and flooded with natural light. Comprising a spacious reception/bedroom with wooden floors, separate modern kitchen and a contemporary bathroom with shower over bath. The property further benefits from communal gardens and off stree...

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Hendham Road

St James Drive, SW17

£900,000

This spacious ground floor flat has an open plan kitchen/living area, two double bedrooms, two bathrooms and a private garden. The reception comes complete with floor to ceiling sliding doors that lead out on to the well-presented garden, creating an indoor-outdoor feel. The modern reception area...

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Barfett Street

Kensal Town, W10

£775,000

A beautifully presented end-of-terrace Victorian home with a South-East facing garden, set in the heart of the Queen’s Park Conservation Area, with potential to extend. Situated on the quiet and attractive Barfett Street, this charming two-bedroom house offers a wonderful balance of period c...

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Heybridge Avenue

Streatham, SW16

£404p/w

This bright and spacious first floor flat has recently been refurbished throughout and is located on a sought-after street close to Streatham Common. The property comprises a large open-plan modern kitchen and living area that is flooded with natural light, one large double bedroom and a modern b...

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Pinehurst Court

Notting Hill, W11

£415p/w

This bright studio flat is situated on the first floor of a secure, period building with communal gardens and elevator access. The apartment is divided into a reception area with a large bay window and on a mezzanine level above, a sleeping gallery with storage for clothes and books. With wooden...

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Kentwode Green

Barnes, SW13

£1,100,000

Marsh and Parsons are thrilled to be appointed to sell this stylish and immaculately presented three-bedroom redbrick terraced home in North Barnes. The house has been fully renovated by the existing owners to optimise every room to it's full potential and it flows so well throughout. The ...

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North End Road

Brook Green, W14

£460p/w

This bright one bedroom flat is located on the top floor and comprises of an open plan kitchen with all appliances including a dishwasher, spacious reception area, large double bedroom and contemporary bathroom with bathtub and overhead shower. Other benefits include wooden flooring throughout an...

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North End Road

Brook Green, W14

£460p/w

This bright one bedroom flat is located on the first floor and comprises of an open plan kitchen with all appliances including a dishwasher, spacious reception area, large double bedroom and contemporary bathroom with bathtub and overhead shower. Other benefits include wooden flooring throughout ...

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Denbigh Street

Pimlico, SW1V

£808p/w

A magnificent first floor flat with impressive volume, high ceilings and exceptional living space; including a tremendous reception room with superb natural light, along with a modern, well-equipped open plan kitchen. The bathroom is recently modernised to fit in with the rest of the impressive f...

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Almeric Road

Between The Commons, SW11

£600p/w

This spacious top floor flat is presented in excellent condition throughout and offers many special features including a large open plan kitchen/reception space, a spacious sun drenched roof terrace and a large master bedroom suite. Situated Between the Commons and just a stone's throw from ...

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Chesterton Road

North Kensington, W10

£1,000,000

Located on the top floor of an elegant period conversion in the St Quintin Conservation Area, this beautifully finished two-bedroom apartment offers stylish interiors, fantastic natural light, and a private terrace in one of North Kensington’s most desirable residential streets. The property...

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Upper Montagu Street

Marylebone, W1H

£570p/w

This light and bright one double bedroom flat benefits from ample natural light, good size reception, built in storage in the corridor and bedroom, and eat-in kitchen with built-in appliances. Upper Montagu Street is a quiet road just around the corner from Baker Street itself. Local transport li...

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Local offices

Chelsea

Rawlings House, 2a Milner Street, SW3 2PU

020 7591 5570
Holland Park

57 Norland Square, W11 4QJ

020 7605 6890
Kensington

9 Kensington Church Street, W8 4LF

020 7368 4450
Little Venice

35 Maida Vale London, W9 1TP

020 7993 3050
Marylebone

94 Baker Street, W1U 6FZ

020 7935 1775
Notting Hill

2-6 Kensington Park Road, W11 3BU

020 7313 2890

See all of our Central London offices

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Living in Central London

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Meet local businesses

What matters in Central London

Central London areas

Chelsea

Earl's Court

Holland Park

Kensington

Little Venice

Marylebone

Mayfair

North Kensington

Notting Hill

Pimlico

South Kensington

Westminster

Find your dream home

Kensington, W8

Ladbroke Estate, W11

Notting Hill, W11

Balham, SW12

St James Drive, SW17

Kensal Town, W10

Streatham, SW16

Notting Hill, W11

Barnes, SW13

Brook Green, W14

Brook Green, W14

Pimlico, SW1V

Between The Commons, SW11

North Kensington, W10

Marylebone, W1H

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