The heart of the capital is a thrilling place to call home, and we’ve come to know it like the back of our hands. So whether you’re looking to buy or sell in central London, we’re here to offer in-depth expertise and local knowhow to match you with the perfect property. Join us in meeting local businesses to find out what makes central London such a vibrant place to live.

Meet local businesses

When you think of living in central London, much thought may go into your property choice, architectural style and living space, but what about the nearby amenities? At Marsh & Parsons, we understand that it’s the independent businesses that really foster a sense of community. With this in mind, we’ve visited central London’s small businesses to understand what really matters to them.

What matters in central London

We stopped by Penny Blooms and Beans Florists to hear more about bringing the beauty of Chelsea’s famous gardens into people’s homes and spoke with the owners of Meson Don Felipe about tapas, creating a little bit of Spain in the UK, and what they love about central London.

Central London areas

Deciding where to live in central London could be as simple as proximity to an excellent school or as complex as the right mix of transport links, green spaces and a stellar dining scene. Come explore central London with our extensive area guides.

Chelsea
Earl's Court
Holland Park
Kensington
Little Venice
Marylebone
Mayfair
North Kensington
Notting Hill
Pimlico
South Kensington
Westminster

Chelsea

House-hunters seeking an effortless balance between historic architecture and modern development needn’t look further than Chelsea.

Here, lifestyle goes beyond excellent transport links and good schooling. An excellent area for networking and socialising, Chelsea is just as popular come the evening. Shopping is certainly upscale, with a nice balance of international designers and bespoke boutiques and independent artisans.

Read our Chelsea area guide

Earl's Court

Earls Court has the beautiful period architecture, stunning garden squares and excellent transport links you’d expect from a central London location, but what sets it apart is its relaxed atmosphere which draws a diverse range of residents.

Locals enjoy a thriving independent scene set across Earls Court Road and the Old Brompton Road, whether that’s a gig at the historic Troubador or an exhibition at the private Gallery 286.

Read our Earl's Court area guide

Holland Park

Plenty of famous faces choose to live in Holland Park, and it’s easy to see why. The area is home to some of London’s most impressive architecture, from grand curved properties on the Grade II-listed Royal Crescent, to striking Victorian villas and gorgeous mews houses on idyllic cobbled streets.

Locals are also lucky enough to enjoy the beautiful Holland Park, with its world-renowned opera season, lively independent businesses and excellent schools on their doorstep.

Read our Holland Park area guide

Kensington

Operating in Kensington since 1856, we’ve seen the area move from strength to strength. The area continues to be popular amongst families with a high number of good local schools. Culturally, there’s a diverse and acclaimed offering, with many of London’s largest museums boasting a Kensington postcode.

Kensington’s historic landmarks and green spaces are peppered with Georgian and Victorian properties served by well-regarded local schools, excellent transport links and cultural offerings.

Read our Kensington area guide

Little Venice

Situated between St John’s Wood and Notting Hill Gate, Little Venice is named after its idyllic canals, complete with colourful boats, and attractive period buildings.

With a gorgeous array of cafes, delis and gastropubs, it’s a perfect area for the discerning foodie- and those who love to get outside are spoilt for choice too, with canal walks, green space such as Paddington Rec or more hidden secret garden squares right on your doorstep.

Read our Little Venice area guide

Marylebone

Standing on Oxford Street, it may be hard to envisage that a residential area with village charm could be so close by. But Marylebone delivers - despite its proximity to one of the world’s busiest retail districts.

Georgian architecture, Victorian terraces and a smattering of mansion blocks make Marylebone very desirable - particularly in the W1 postcode area.

Read our Marylebone area guide

Mayfair

With history and heritage dating back hundreds of years, Mayfair is known as one of London’s most exclusive districts. An affluent, international crowd enjoy fine dining, boutiques and private members’ clubs, all of which are set amongst impressive Georgian townhouses, coveted mews properties and beautiful period conversions.

The district is also the place to go for a unique purchase, whether that’s a suit made on Saville Row or the rarest antique furniture.

Read our Mayfair area guide

North Kensington

North Kensington has a well-deserved bohemian reputation which keeps those in the arts, media and fashion coming. In close proximity to Portobello Road, the area offers excellent shopping in boutiques and vintage stores, glamourous independent eateries and diverse properties, from large Victorian villas to modern-day developments and railway-worker cottages.

The area’s lively social scene, ranging from intimate gigs in independent pubs to the famous Notting Hill Carnival, seal the deal.

Read our North Kensington area guide

Notting Hill

Many of Notting Hill’s attributes have become household names - thanks in part to silver-screen exposure and a steady stream of famous faces boosting the area's popularity. But this fashionable area does have substance to back up the hype.

Excellent schools and transport links make Notting Hill an easy choice for families, while the unique atmosphere sees musicians, writers and artists mingle with young professionals in the district’s buzzing bars.

Read our Notting Hill area guide

Pimlico

Pimlico’s recognisable leafy garden squares and stunning regency style mansion flats make this a firm favourite for homebuyers looking for a central location right by the River Thames.

Welcoming both young professionals working in the city as well as families taking advantage of the impressive choice of schools, Pimlico comes to life with its sense of community and true London spirit.

Read our Pimlico area guide

South Kensington

An exclusive enclave of London offering history, culture and a strong sense of community, South Kensington’s long been a prime location for Londoners to put down roots.

Locals can enjoy a day at the V&A, Natural History Museum or Science Museum, before dining alfresco on Thurloe Street or at one of the Fulham Road’s excellent gastropubs. They’re also lucky enough to have Kensington Gardens close by, as well as brilliant schools and top-class transport links.

Read our South Kensington area guide

Westminster

It would be easy to assume that living amongst historic and genuinely iconic landmarks would come at a price, but savvy buyers are increasingly drawn to Westminster.

The abundance of shops, restaurants and bars - along with a wide choice of property types - only add to Westminster’s appeal.

Read our Westminster area guide

Find your dream home

From the Hollywood-famous streets of Notting Hill, to the beautiful townhouses of Mayfair and the historic landmarks of Kensington, living in central London is as varied and diverse as its skyline. Whatever your style, there’s a home for you here in central.

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Clarendon Cross

Holland Park, W11

£1,269p/w

Situated in the heart of Holland Park, this rarely found two-bedroom house has been recently renovated and comes to the market in excellent condition. The house comprises of a very large open plan kitchen/reception room with hardwood flooring, which leads out to a private roof terrace with leafy ...

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Kingston Road

Wimbledon, SW19

£427p/w

A one bedroom apartment located on Kingston road conveniently located to local amenities. The property has an open plan kitchen living room with a breakfast bar and wooden floors. Master bedroom with fitted wardrobes and bay windows. Located on Kingston Road with excellent local amenities

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Khartoum Road

, SW17

£462p/w

This bright and spacious garden flat is located moments from Tooting Broadway. The property comprises a large living room that is flooded with natural light, a contemporary kitchen with integrated modern appliances and a large double bedroom with ample built-in storage. The property further benef...

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The Broadway

, SW19

£577p/w

Recently refurbished second floor apartment with a large open plan kitchen/reception room fitted with beautiful archway windows and plantation shutters, as well as two double bedrooms with built in wardrobes, modern family bathroom, en-suite shower to master. The property is located in the heart ...

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Boileau Road

, SW13

£1,096p/w

A spacious 4 bedroom house split over 2 floors down a quiet residential road moments from The River Thames. This spacious house comprises 4 bedrooms with fitted in wardrobes, 1 bathroom, 1 w/c, large reception room leading onto private garden, separate fully equipped kitchen, private garage (fit...

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Station Road

Wimbledon, SW19

£577p/w

This first floor apartment consists of an open plan reception room and kitchen, balcony, principal bedroom with en suite shower room, second bedroom and a family bathroom. The development offers bike storage and communal gardens. Imperial Court is located close to many amenities, restaurants and ...

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Cortis Road

Putney, SW15

£475,000

Marsh & Parsons are excited to bring to the market this stunning split level three bedroom maisonette in Putney Heath. Arranged over two floors, the property is well-proportioned layout, it has three double bedrooms, two bathrooms (one en-suite), a semi-open plan living with modern kitchen, ...

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Baldry Gardens

Streatham, SW16

£795,000

An original three bedroom house, on a popular, residential road, with an incredible amount of potential for re modernisation and extension work. Semi Detached, the property boasts a huge south facing garden and a garage to match. Baldry Gardens is within walking distance of Streatham’s fant...

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Ribblesdale Road

Streatham, SW16

£950,000

A beautifully presented four bedroom family home located in the heart of Furzedown. The ground floor comprises a spacious reception room leading through to a well-maintained kitchen, with attractive wooden flooring throughout. Bi-fold doors open onto a secluded, private south-east-facing garden, ...

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Holland Park Avenue

Holland Park, W11

£650,000

A well proportioned two bedroom apartment in a wonderful location between Holland Park and Notting Hill. The property features a bright open-plan living area to the front, two double bedrooms to the rear and a access to a non-demised patio area. Holland Park Avenue is perfectly positioned for the...

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Marryat Road

Wimbledon Village, SW19

£3,750,000

Once owned by the celebrated Violist Lionel Tertis CBE, This exceptional and very rare, six bedroom apartment (3320 SQ.FT/308.5 SQ.MT) exudes Victorian grandeur and has been converted from the ground floor of a handsome house set amongst substantial well manicured grounds. Situated in a highly de...

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Pembridge Villas

Notting Hill, W11

£825,000

A bright and spacious two-bedroom flat featuring a generous south-facing reception room with high ceilings and a separate fully fitted kitchen. Both bedrooms are well-proportioned and complemented by a large family bathroom. Superbly positioned on Pembridge Villas, the apartment sits moments from...

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Barnes High Street

Barnes, SW13

£519p/w

A bright and spacious one bedroom apartment located on the 5th floor (lift access) in the heart of Barnes Village. This spacious apartment comprises double bedroom with fitted in wardrobes, family bathroom, large reception room and separate fully equipped kitchen. Seaforth Lodge is located prime ...

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Ullswater Road

Barnes, SW13

£2,885p/w

A newly renovated 5 bedroom house located down a quiet residential road moments from Barnes Village. This newly renovated house comprises a bright entrance with cloak room, leading into the open plan fully equipped kitchen/dining room featuring 12ft ceilings, a private garden with apex which can...

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Montaigne Close

Pimlico & Westminster, SW1P

£830p/w

Set on the second floor with lift-access, this modern apartment comprises a large open-plan kitchen living room with integrated appliances and an abundance of natural light, two good-sized double bedrooms with fitted wardrobes and two contemporary bathrooms. The property further benefits from woo...

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Local offices

Chelsea

Rawlings House, 2a Milner Street, SW3 2PU

020 7591 5570
Holland Park

57 Norland Square, W11 4QJ

020 7605 6890
Kensington

9 Kensington Church Street, W8 4LF

020 7368 4450
Little Venice

35 Maida Vale London, W9 1TP

020 7993 3050
Marylebone

94 Baker Street, W1U 6FZ

020 7935 1775
Notting Hill

2-6 Kensington Park Road, W11 3BU

020 7313 2890

See all of our central London offices

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Living in central London

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Meet local businesses

What matters in central London

Central London areas

Chelsea

Earl's Court

Holland Park

Kensington

Little Venice

Marylebone

Mayfair

North Kensington

Notting Hill

Pimlico

South Kensington

Westminster

Find your dream home

Holland Park, W11

Wimbledon, SW19

, SW17

, SW19

, SW13

Wimbledon, SW19

Putney, SW15

Streatham, SW16

Streatham, SW16

Holland Park, W11

Wimbledon Village, SW19

Notting Hill, W11

Barnes, SW13

Barnes, SW13

Pimlico & Westminster, SW1P

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