The heart of the capital is a thrilling place to call home, and we’ve come to know it like the back of our hands. So whether you’re looking to buy or sell in central London, we’re here to offer in-depth expertise and local knowhow to match you with the perfect property. Join us in meeting local businesses to find out what makes central London such a vibrant place to live.

Meet local businesses

When you think of living in central London, much thought may go into your property choice, architectural style and living space, but what about the nearby amenities? At Marsh & Parsons, we understand that it’s the independent businesses that really foster a sense of community. With this in mind, we’ve visited central London’s small businesses to understand what really matters to them.

What matters in central London

We stopped by Penny Blooms and Beans Florists to hear more about bringing the beauty of Chelsea’s famous gardens into people’s homes and spoke with the owners of Meson Don Felipe about tapas, creating a little bit of Spain in the UK, and what they love about central London.

Central London areas

Deciding where to live in central London could be as simple as proximity to an excellent school or as complex as the right mix of transport links, green spaces and a stellar dining scene. Come explore central London with our extensive area guides.

Chelsea
Earl's Court
Holland Park
Kensington
Little Venice
Marylebone
Mayfair
North Kensington
Notting Hill
Pimlico
South Kensington
Westminster

Chelsea

House-hunters seeking an effortless balance between historic architecture and modern development needn’t look further than Chelsea.

Here, lifestyle goes beyond excellent transport links and good schooling. An excellent area for networking and socialising, Chelsea is just as popular come the evening. Shopping is certainly upscale, with a nice balance of international designers and bespoke boutiques and independent artisans.

Read our Chelsea area guide

Earl's Court

Earls Court has the beautiful period architecture, stunning garden squares and excellent transport links you’d expect from a central London location, but what sets it apart is its relaxed atmosphere which draws a diverse range of residents.

Locals enjoy a thriving independent scene set across Earls Court Road and the Old Brompton Road, whether that’s a gig at the historic Troubador or an exhibition at the private Gallery 286.

Read our Earl's Court area guide

Holland Park

Plenty of famous faces choose to live in Holland Park, and it’s easy to see why. The area is home to some of London’s most impressive architecture, from grand curved properties on the Grade II-listed Royal Crescent, to striking Victorian villas and gorgeous mews houses on idyllic cobbled streets.

Locals are also lucky enough to enjoy the beautiful Holland Park, with its world-renowned opera season, lively independent businesses and excellent schools on their doorstep.

Read our Holland Park area guide

Kensington

Operating in Kensington since 1856, we’ve seen the area move from strength to strength. The area continues to be popular amongst families with a high number of good local schools. Culturally, there’s a diverse and acclaimed offering, with many of London’s largest museums boasting a Kensington postcode.

Kensington’s historic landmarks and green spaces are peppered with Georgian and Victorian properties served by well-regarded local schools, excellent transport links and cultural offerings.

Read our Kensington area guide

Little Venice

Situated between St John’s Wood and Notting Hill Gate, Little Venice is named after its idyllic canals, complete with colourful boats, and attractive period buildings.

With a gorgeous array of cafes, delis and gastropubs, it’s a perfect area for the discerning foodie- and those who love to get outside are spoilt for choice too, with canal walks, green space such as Paddington Rec or more hidden secret garden squares right on your doorstep.

Read our Little Venice area guide

Marylebone

Standing on Oxford Street, it may be hard to envisage that a residential area with village charm could be so close by. But Marylebone delivers - despite its proximity to one of the world’s busiest retail districts.

Georgian architecture, Victorian terraces and a smattering of mansion blocks make Marylebone very desirable - particularly in the W1 postcode area.

Read our Marylebone area guide

Mayfair

With history and heritage dating back hundreds of years, Mayfair is known as one of London’s most exclusive districts. An affluent, international crowd enjoy fine dining, boutiques and private members’ clubs, all of which are set amongst impressive Georgian townhouses, coveted mews properties and beautiful period conversions.

The district is also the place to go for a unique purchase, whether that’s a suit made on Saville Row or the rarest antique furniture.

Read our Mayfair area guide

North Kensington

North Kensington has a well-deserved bohemian reputation which keeps those in the arts, media and fashion coming. In close proximity to Portobello Road, the area offers excellent shopping in boutiques and vintage stores, glamourous independent eateries and diverse properties, from large Victorian villas to modern-day developments and railway-worker cottages.

The area’s lively social scene, ranging from intimate gigs in independent pubs to the famous Notting Hill Carnival, seal the deal.

Read our North Kensington area guide

Notting Hill

Many of Notting Hill’s attributes have become household names - thanks in part to silver-screen exposure and a steady stream of famous faces boosting the area's popularity. But this fashionable area does have substance to back up the hype.

Excellent schools and transport links make Notting Hill an easy choice for families, while the unique atmosphere sees musicians, writers and artists mingle with young professionals in the district’s buzzing bars.

Read our Notting Hill area guide

Pimlico

Pimlico’s recognisable leafy garden squares and stunning regency style mansion flats make this a firm favourite for homebuyers looking for a central location right by the River Thames.

Welcoming both young professionals working in the city as well as families taking advantage of the impressive choice of schools, Pimlico comes to life with its sense of community and true London spirit.

Read our Pimlico area guide

South Kensington

An exclusive enclave of London offering history, culture and a strong sense of community, South Kensington’s long been a prime location for Londoners to put down roots.

Locals can enjoy a day at the V&A, Natural History Museum or Science Museum, before dining alfresco on Thurloe Street or at one of the Fulham Road’s excellent gastropubs. They’re also lucky enough to have Kensington Gardens close by, as well as brilliant schools and top-class transport links.

Read our South Kensington area guide

Westminster

It would be easy to assume that living amongst historic and genuinely iconic landmarks would come at a price, but savvy buyers are increasingly drawn to Westminster.

The abundance of shops, restaurants and bars - along with a wide choice of property types - only add to Westminster’s appeal.

Read our Westminster area guide

Find your dream home

From the Hollywood-famous streets of Notting Hill, to the beautiful townhouses of Mayfair and the historic landmarks of Kensington, living in central London is as varied and diverse as its skyline. Whatever your style, there’s a home for you here in central.

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Rogers Road

, SW17

£825,000

A stylish and substantial semi-detached, three bedroom family home located on a residential street between Tooting Broadway and Earlsfield Station. Rogers Road is a quiet residential road that connects to Garratt Lane. Local amenities and transport links (Bus routes and Tooting Broadway, Northern...

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Palace Gardens Terrace

Kensington, W8

£5,900,000

An imposing double-fronted four-bedroom house in the heart of prime Kensington. Palace Gardens Terrace is an elegant cherry tree-lined street located just off Kensington Church Street, which offers a wide variety of shops and restaurants, while Kensington High Street, Notting Hill and the green s...

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Elm Park Road

Chelsea, SW3, SW3

£1,030,000

A smart well proportioned two double bedroom second floor apartment, forming part of this attractive period building. This bright well located flat has a large southerly facing reception room, quietly situated to the rear and with an enviable aspect over surrounding private gardens. This property...

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Cornwall Crescent

North Kensington, W11

£800,000

A beautifully presented two bedroom apartment with exceptional entertaining space, occupying the top floor of an elegant Victorian conversion on one of North Kensington’s most desirable residential roads. Cornwall Crescent is one of North Kensington’s most sought-after tree-lined stre...

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Bedford Hill

Balham, SW12

£595,000

Measuring over 1,170 square ft, this top floor three double bedroom Victorian conversion is incredibly bright throughout and has amazing potential. There is access to a large communal garden and no onward chain. Bedford Hill is a central connection between Tooting Bec Common and Balham, with an e...

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The Grange

Wimbledon, SW19

£750p/w

A two bedroom top floor apartment offering a fitted kitchen, a spacious and bright living/dining room, two bedrooms, a bathroom with shower and off-street parking. Located in Wimbledon Village just over half a mile from Wimbledon Station.

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Castelnau

, SW13

£1,038p/w

A beautifully presented four-bedroom period home situated on the sought-after Castelnau, offering an abundance of living space and an exceptional west-facing garden. Perfectly suited to families or professional sharers, the property combines period charm with generous accommodation throughout. Co...

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Queensdale Crescent

Holland Park, W11

£427p/w

Bright top-floor one-bedroom flat in a purpose-built development with communal gardens. Occupying a corner aspect, the property is exceptionally bright and features wooden flooring, double glazing, and a refurbished bathroom. Spacious reception room with dining area, separate fitted kitchen, larg...

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Upper Tachbrook Street

Pimlico & Westminster, SW1V

£461p/w

This smart studio apartment is well presented comprising a well designed reception room and modern kitchen with integrated appliances. There is a fully refurbished modern bathroom with a large walk in shower and spacious sleeping area neatly seperated away from the reception area. The property is...

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Belleville Road

Between The Commons, SW11

£1,569p/w

A stunning five bedroom terraced house is situated on a popular residential road between the commons. Situated on a sought after road between the Commons, a stone’s throw from the cafés, shops and restaurants of Northcote road, the local schools and the open spaces of Wandsworth Common. Tra...

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Leathwaite Road

London, SW11

£738p/w

This wonderful ground floor Victorian conversion is arranged over two levels and is presented in good order throughout, boasting excellent living and entertaining space. The accommodation comprises master bedroom with en suite shower room, second double bedroom, modern family bathroom, large rece...

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Worple Road

Wimbledon, SW19

£715p/w

A fourth floor two bedroom apartment in this popular gated development close to Wimbledon Station. Comprising a living/dining room leading onto a private balcony, separate fitted kitchen, a master bedroom with en suite bathroom, family bathroom, allocated parking and 24 hour porter. Situated in a...

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Warwick Avenue

Maida Vale, W9

£623p/w

A bright and well-presented second floor one-bedroom flat, A stunning one-bedroom property in the heart of Little Venice.set within a handsome period conversion in the heart of Little Venice. The property has been refurbished to a high standard throughout, and is flooded with period charm. It com...

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Quicks Road

Wimbledon, SW19

£1,250,000

This end of terrace Victorian house has been beautifully extended and well designed to create a superb three bedroom family home. Sold with no onward chain. The ground floor benefits from a lovely wide double reception room with feature fireplace, stripped floorboards and large bay window. Beyon...

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Bravington Road

Queens Park, W9

£550,000

Set on the ground floor of an attractive converted period house, this beautifully presented one bedroom garden flat offers approximately 616sq ft of bright and spacious accommodation. Just moments from Salusbury Road in Queens Park, with its mix of independent cafés, restaurants and shops. Featu...

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Local offices

Chelsea

Rawlings House, 2a Milner Street, SW3 2PU

020 7591 5570
Holland Park

57 Norland Square, W11 4QJ

020 7605 6890
Kensington

9 Kensington Church Street, W8 4LF

020 7368 4450
Little Venice

35 Maida Vale London, W9 1TP

020 7993 3050
Marylebone

94 Baker Street, W1U 6FZ

020 7935 1775
Notting Hill

2-6 Kensington Park Road, W11 3BU

020 7313 2890

See all of our central London offices

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Living in central London

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South

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Meet local businesses

What matters in central London

Central London areas

Chelsea

Earl's Court

Holland Park

Kensington

Little Venice

Marylebone

Mayfair

North Kensington

Notting Hill

Pimlico

South Kensington

Westminster

Find your dream home

, SW17

Kensington, W8

Chelsea, SW3, SW3

North Kensington, W11

Balham, SW12

Wimbledon, SW19

, SW13

Holland Park, W11

Pimlico & Westminster, SW1V

Between The Commons, SW11

London, SW11

Wimbledon, SW19

Maida Vale, W9

Wimbledon, SW19

Queens Park, W9

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