As Londoner’s become preoccupied with busy social calendars and holiday preparations, some may suggest that marketing a property is a fruitless task at this time of year. However, researchers at Rightmove disagree and suggest that putting your property on the market before Christmas positions you perfectly to capture the New Year rush!
Whilst there is a predictable drop in traffic on Christmas Day, by 2nd January the number of users searching for properties on Rightmove shoots up 233%. In fact, 2nd January is the third busiest day on the website over the whole year, receiving almost 40 million page views.
With most agents closed between Christmas and New Year, now is the time to prepare your property for a sale. To help you get sorted, we’ve put together some handy tips to make sure your home is New Year ready.
De-clutter and de-personalise before photographs are taken
De-cluttering will not only help viewers see your property in its best light, it’ll also make your moving process easier! There are certain aspects that all prospective buyers will look for, so think ahead and ensure you’re tackling all the below:
- Clearly defined rooms: ensure each room looks like it has a purpose and adds value to the property, and isn’t just wasted space.
- Plenty of space: try not to overcrowd rooms with big or bulky furniture, as this will make them look smaller.
- Adequate storage: utilise all cupboards and display neat shelves. Messy coffee tables and kitchen counters will give an impression of limited storage.
Refresh the paintwork
A lick of paint can go a long way when your property is on the market. Scuffed, dirty and dated walls and fixtures can make a property feel unwelcoming and put a potential buyer off.
Keep things clean and neutral inside and don’t forget to touch up window frames and garden gates outside too.
Adjust lighting to create bright and cosy spaces
Lighting can add enchantment and warmth to any space… or just the opposite if rooms are dark and cold. Bare or missing light bulbs have the same unkempt effect.
Well-placed lighting gives a feeling of freshness and cleanliness. If budget allows, consider feature lighting in entrance halls and reception rooms. Ensure there is adequate lighting in the kitchen and study areas and avoid harsh light in bedrooms and areas of relaxation.
Keep lights on for viewings – especially in rooms that don’t have an abundance of natural light.
Complete odd jobs to leave a ‘turn-key’ impression
Loose door handles, mould build up, peeling paint or an un-hinged garden gate all suggest that work needs to be done on the property. This could be used to renegotiate the price, so make sure everything is in order. If you have a garden, check that the outside of the house is as neat and tidy as the inside; mow the lawn, pick up the leaves and trim back plants!
Make a list of the things buyers will notice and set aside a weekend to give your home some ‘TLC’. Fixing these small things will go a long way when your property is on the market in the new year.
Whether you’re looking to market your property before or after the festive season, our local teams across 30 London offices are able to advise on the best strategy for you. Book your complimentary, no-obligation valuation and take advantage of the New Year rush.
For more tips on how to ensure your sale goes smoothly, take a look at our article here.
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