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Why Buy a New Home?

Living in Central London

Based on 123 reviews

The heart of the capital is a thrilling place to call home, and we’ve come to know it like the back of our hands. So whether you’re looking to buy or sell in Central London, we’re here to offer in-depth expertise and local knowhow to match you with the perfect property. Join us in meeting local businesses to find out what makes Central London such a vibrant place to live.

Meet local businesses

When you think of living in Central London, much thought may go into your property choice, architectural style and living space, but what about the nearby amenities? At Marsh & Parsons, we understand that it’s the independent businesses that really foster a sense of community. With this in mind, we’ve visited Central London’s small businesses to understand what really matters to them.

What matters in Central London

We stopped by Penny Blooms and Beans Florists to hear more about bringing the beauty of Chelsea’s famous gardens into people’s homes and spoke with the owners of Meson Don Felipe about tapas, creating a little bit of Spain in the UK, and what they love about Central London.

Central London areas

Deciding where to live in Central London could be as simple as proximity to an excellent school or as complex as the right mix of transport links, green spaces and a stellar dining scene. Come explore Central London with our extensive area guides.

Chelsea
Earl's Court
Holland Park
Kensington
Little Venice
Marylebone
Mayfair
North Kensington
Notting Hill
Pimlico
South Kensington
Westminster

Chelsea

House-hunters seeking an effortless balance between historic architecture and modern development needn’t look further than Chelsea.

Here, lifestyle goes beyond excellent transport links and good schooling. An excellent area for networking and socialising, Chelsea is just as popular come the evening. Shopping is certainly upscale, with a nice balance of international designers and bespoke boutiques and independent artisans.

Read our Chelsea area guide

Earl's Court

Earls Court has the beautiful period architecture, stunning garden squares and excellent transport links you’d expect from a central London location, but what sets it apart is its relaxed atmosphere which draws a diverse range of residents.

Locals enjoy a thriving independent scene set across Earls Court Road and the Old Brompton Road, whether that’s a gig at the historic Troubador or an exhibition at the private Gallery 286.

Read our Earl's Court area guide

Holland Park

Plenty of famous faces choose to live in Holland Park, and it’s easy to see why. The area is home to some of London’s most impressive architecture, from grand curved properties on the Grade II-listed Royal Crescent, to striking Victorian villas and gorgeous mews houses on idyllic cobbled streets.

Locals are also lucky enough to enjoy the beautiful Holland Park, with its world-renowned opera season, lively independent businesses and excellent schools on their doorstep.

Read our Holland Park area guide

Kensington

Operating in Kensington since 1856, we’ve seen the area move from strength to strength. The area continues to be popular amongst families with a high number of good local schools. Culturally, there’s a diverse and acclaimed offering, with many of London’s largest museums boasting a Kensington postcode.

Kensington’s historic landmarks and green spaces are peppered with Georgian and Victorian properties served by well-regarded local schools, excellent transport links and cultural offerings.

Read our Kensington area guide

Little Venice

Situated between St John’s Wood and Notting Hill Gate, Little Venice is named after its idyllic canals, complete with colourful boats, and attractive period buildings.

With a gorgeous array of cafes, delis and gastropubs, it’s a perfect area for the discerning foodie- and those who love to get outside are spoilt for choice too, with canal walks, green space such as Paddington Rec or more hidden secret garden squares right on your doorstep.

Read our Little Venice area guide

Marylebone

Standing on Oxford Street, it may be hard to envisage that a residential area with village charm could be so close by. But Marylebone delivers - despite its proximity to one of the world’s busiest retail districts.

Georgian architecture, Victorian terraces and a smattering of mansion blocks make Marylebone very desirable - particularly in the W1 postcode area.

Read our Marylebone area guide

Mayfair

With history and heritage dating back hundreds of years, Mayfair is known as one of London’s most exclusive districts. An affluent, international crowd enjoy fine dining, boutiques and private members’ clubs, all of which are set amongst impressive Georgian townhouses, coveted mews properties and beautiful period conversions.

The district is also the place to go for a unique purchase, whether that’s a suit made on Saville Row or the rarest antique furniture.

Read our Mayfair area guide

North Kensington

North Kensington has a well-deserved bohemian reputation which keeps those in the arts, media and fashion coming. In close proximity to Portobello Road, the area offers excellent shopping in boutiques and vintage stores, glamourous independent eateries and diverse properties, from large Victorian villas to modern-day developments and railway-worker cottages.

The area’s lively social scene, ranging from intimate gigs in independent pubs to the famous Notting Hill Carnival, seal the deal.

Read our North Kensington area guide

Notting Hill

Many of Notting Hill’s attributes have become household names - thanks in part to silver-screen exposure and a steady stream of famous faces boosting the area's popularity. But this fashionable area does have substance to back up the hype.

Excellent schools and transport links make Notting Hill an easy choice for families, while the unique atmosphere sees musicians, writers and artists mingle with young professionals in the district’s buzzing bars.

Read our Notting Hill area guide

Pimlico

Pimlico’s recognisable leafy garden squares and stunning regency style mansion flats make this a firm favourite for homebuyers looking for a central location right by the River Thames.

Welcoming both young professionals working in the city as well as families taking advantage of the impressive choice of schools, Pimlico comes to life with its sense of community and true London spirit.

Read our Pimlico area guide

South Kensington

An exclusive enclave of London offering history, culture and a strong sense of community, South Kensington’s long been a prime location for Londoners to put down roots.

Locals can enjoy a day at the V&A, Natural History Museum or Science Museum, before dining alfresco on Thurloe Street or at one of the Fulham Road’s excellent gastropubs. They’re also lucky enough to have Kensington Gardens close by, as well as brilliant schools and top-class transport links.

Read our South Kensington area guide

Westminster

It would be easy to assume that living amongst historic and genuinely iconic landmarks would come at a price, but savvy buyers are increasingly drawn to Westminster.

The abundance of shops, restaurants and bars - along with a wide choice of property types - only add to Westminster’s appeal.

Read our Westminster area guide

Find your dream home

From the Hollywood-famous streets of Notting Hill, to the beautiful townhouses of Mayfair and the historic landmarks of Kensington, living in Central London is as varied and diverse as its skyline. Whatever your style, there’s a home for you here in Central.

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Seely Road

Furzedown, SW17

£692p/w

This stunning three-bedroom house has been finished to exacting standards and is beautifully presented throughout. The property spans over 1114 square feet and comprises a large open plan living kitchen and dining area with L-shaped breakfast bar, three double bedrooms, a family bathroom and an a...

1 of 2004

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Tor Court

Kensington, W8

£650,000

This well-maintained property offers generous living space, featuring wooden floors throughout, a separate kitchen, bathroom, and a spacious double bedroom with excellent storage, plus an additional storage cage. The apartment also benefits from a private balcony. Tucked away on the peaceful Glou...

2 of 2004

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Elsham Road

Holland Park, W14

£634p/w

This wonderfully spacious apartment occupies the entire second floor of a well-maintained period property and offers superb entertaining space. The apartment includes a large reception with ample space for dining, well-appointed eat-in kitchen, two generous double bedrooms and a modern bathroom. ...

3 of 2004

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Percy Road

Brackenbury Village, W12

£1,395,000

4 of 2004

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Strathmore Gardens

Kensington, W8

£2,200p/w

The bright and airy apartment includes a large reception room opening to the entrance hall and newly fitted kitchen with herringbone flooring throughout. There are three bedrooms, two bathrooms, a useful utility room and separate storage room. This large lateral flat benefits from high ceilings a...

5 of 2004

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Oxford Gardens

Kensal Town, W10

£700,000

A beautifully presented two double bedroom apartment with a private roof terrace in a detached, double fronted villa. An open plan kitchen / reception room (with space to dine), leads to the terrace with views over the gardens between Oxford Gardens and Bassett Road. Oxford Gardens is a tree lin...

6 of 2004

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Homer Street

Marylebone, W1H

£650p/w

This beautiful one bedroom flat has been newly refurbished and boasts wood floors, double glazing and masses of natural light throughout. Located on the first floor, the flat comprises an open plan kitchen/reception room with access to a large private roof terrace. The reception area is spacious ...

7 of 2004

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Redcliffe Gardens

The Boltons, SW10

£992p/w

This beautifully presented apartment offers a high-spec finish throughout, perfect for couples or sharers looking for a modern, comfortable living space. Located in the highly sought-after Redcliffe Gardens area, this property boasts excellent transport links, providing easy access to the best of...

8 of 2004

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Boscombe Road

Brackenbury Village, W12

£323p/w

Well-proportioned studio flat with a separate bathroom and kitchen. This thoughtfully designed space offers a comfortable and homely atmosphere. The living and bedroom area is spacious and well kept. Boscombe Road is a quiet street, set away from the main road, with a variety of nearby amenities,...

9 of 2004

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Upper Addison Gardens

Holland Park, W14

£795,000

Presented in excellent condition throughout this large one-bedroom apartment benefits from superb period features such as cornicing, fireplaces and a large bay window. With 3-meter-high ceilings and large windows the flat is flooded with plenty of natural light. . Upper Addison Gardens is a hi...

10 of 2004

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Hay Hill

Mayfair, W1J

£1,050,000

This stunning double bedroom apartment is flooded with natural light with expansive views across Mayfair. Situated on the top floor the property (w/lift) is ultra-quiet and comprises a large reception room with space for dining and a feature fireplace, a separate modern kitchen with built in appl...

11 of 2004

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Randolph Crescent

Maida Vale, W9

£4,750,000

Situated on one of Little Venice’s most prestigious residential roads, this stunning four-bedroom maisonette offers a rare blend of period charm and contemporary elegance. Entered directly through the original front door, the property spans the raised ground and garden levels of an exquisite...

12 of 2004

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Primrose Court

Hydefarm Estate, SW12

£375,000

This property offers generous living space with lovely corner aspect giving the flat a wonderful feeling of light and space. The flat omprises entrance hallway, two double bedrooms, family bathroom, kitchen and a spacious living room with space for a dining table. The flat is offered to the mar...

13 of 2004

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Lanark Place

Little Venice, W9

£450p/w

This one bedroom apartment has an open plan reception and kitchen, double bedroom and shower. The property is available furnished and is located on the first floor of this period conversion in the heart of Little Venice.

14 of 2004

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Glentham Road

Barnes, SW13

£750p/w

A superb two-bedroom house set on a quiet residential road near Hammersmith Bridge. The property is in excellent condition with wooden floors throughout and boasts a spacious open-plan kitchen and reception room with concertina doors out to the private patio. There is underfloor heating and also ...

15 of 2004

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Local offices

Chelsea

Rawlings House, 2a Milner Street, SW3 2PU

020 7591 5570
Holland Park

57 Norland Square, W11 4QJ

020 7605 6890
Kensington

9 Kensington Church Street, W8 4LF

020 7368 4450
Little Venice

35 Maida Vale London, W9 1TP

020 7993 3050
Marylebone

94 Baker Street, W1U 6FZ

020 7935 1775
Notting Hill

2-6 Kensington Park Road, W11 3BU

020 7313 2890

See all of our Central London offices

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Living in Central London

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Meet local businesses

What matters in Central London

Central London areas

Chelsea

Earl's Court

Holland Park

Kensington

Little Venice

Marylebone

Mayfair

North Kensington

Notting Hill

Pimlico

South Kensington

Westminster

Find your dream home

Furzedown, SW17

Kensington, W8

Holland Park, W14

Brackenbury Village, W12

Kensington, W8

Kensal Town, W10

Marylebone, W1H

The Boltons, SW10

Brackenbury Village, W12

Holland Park, W14

Mayfair, W1J

Maida Vale, W9

Hydefarm Estate, SW12

Little Venice, W9

Barnes, SW13

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