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2020 saw our award-winning ‘Matching people and property’ campaign adapt and develop in new ways to reflect of the impact of the Covid-19 pandemic on the lives of Londoners.
Throughout the year, our campaigns have treated the situation with the utmost sensitivity whilst retaining the M&P brand personality, style and culture.
The beginning of 2020 saw the introduction of some new ‘Matching people and property’ characters.
While our offices were closed during the height of the lockdown period, we wanted to run a digital campaign that was respectful of the moment yet still showcased our brand personality.
The resulting digital artwork encouraged Londoners to look to different parts of their home for their every need- whether that was for a haircut, a round of golf or a Friday night disco.
An announcement from the Government in May enabled our office network to reopen and for people to view and value properties in person, albeit in a new, socially distanced manner.
The wellbeing of our staff and clients remained paramount to us, and we created this digital artwork to demonstrate our commitment to strict social distancing rules.
This campaign, designed to reflect the fact that most Londoners were unlikely to be travelling abroad for a summer holiday, juxtaposed well-known international holiday destinations with the house and garden, encouraging viewers to take a look at their homes with fresh eyes.
As restrictions on London eased over the summer, we released a campaign reflective of the cautious elation that many Londoners felt after months of lockdown.
The return to our core ‘Matching People and Property’ brand campaign had a slight twist designed to reflect the ‘new normal’. These images acted as a bridge to the work we produced at the start of the year but were unable to launch.