October 2007 - Marsh & Parsons launches a new software allowing for an easier property search
Mon 01 Oct 2007
Marsh & Parsons has just launched a new text service in association with Intelligent Property, offering a new mobile content service delivering pictures and property details to your mobile phone. The service enables interested parties to access information on their properties instantly from, in particular, property boards as well as other print and online media.
The LBS (location based services) software allows for Marsh & Parsons to run a mobile marketing solution without the need for unique codes on every board. A house buyer can simply text an agent's brand to a short code and instantly receive the closest properties [via Michelin map], with pictures, detailed descriptions and a response "button" to request a viewing or valuation. Access to property information is therefore easy, quick and cheap.
Marsh & Parsons is always looking for innovative methods to assist purchasers with their property search and with the numbers of mobile phone users accessing the internet on their handsets rising they felt that this service was simply too good not to implement. According to figures announced by the Mobile Data Association (MDA), a total of 40.7 million users were recorded as having used their phones for downloads and browsing the mobile internet in the UK during the third quarter of 2006; confirming the rise in usage.
Peter Rollings, Managing Director of Marsh & Parsons says that "We are becoming a generation where mobile devices are commonplace and the technology that is available should be embraced. If mobile devices replace the everyday desk top PCs as a primary way for people to access the web then we want to be able to accommodate for this".
David Furguson from Intelligent Property says that "The most obvious benefit is that vendors immediately see the value in the service and we have seen that agents adopting the service will benefit from having a new marketing channel proven to be an instruction winner."