Blogs, Press & Media

Press Release: What luxury Londoners love

Sun 18 Oct 2015

  • Helipads, panic rooms and car galleries among most outlandish buyer requests
  • Basement squash courts, recording studios and swimming pools have also featured on some Prime London wish-lists
  • Wooden flooring the top design must-have for prime purchasers

Roof terraces strong enough to take a helicopters weight, squash courts in the basement and car galleries to display vehicle collections are among some of the most extravagant homebuyer requests fielded by Marsh & Parsons recently.

The Prime London estate agents have also dealt with enquiries from prospective owners and tenants looking for recording studios, panic rooms, staff living quarters and swimming pools or hot tubs.

Overall, the most popular property requirements are more traditional. Aside from the usual number of bedrooms, south-facing outdoor space is the most common request in London property searches, closely followed by off-street parking and separate home offices or studios.

The holy trinity of transport links, shops and London parks show no signs of being toppled as the top three amenities buyers want to be close to, cited by all Marsh & Parsons agents polled. In Kensington, proximity to Hyde Park or Kensington Gardens is closely sought after, while in Barnes the duck pond is the centre of many property searches. After outdoor space, school catchment areas are the next most important amenity to be close to.

In terms of interior design, wooden flooring is de rigueur, with almost a third of agents identifying it as the most popular style trend at the moment, just ahead of bi-fold doors. Ikat patterns and prints also remain a popular choice.

Wireless speaker systems are currently the most sought-after home item. More than a quarter of Marsh & Parsons agents cited integrated AV systems as a must-have for top-end London purchasers at present, with Sonos systems revealed to be the brand of choice.

Other popular features in the luxury market include temperature-controlled wine cellars and log burners.

Peter Rollings, Chief Executive Officer of Marsh & Parsons, said: "No matter what your budget when looking for a new home, there are some fundamentals that are ubiquitous. Being close to shops, parks and tube stations are the ultimate must-haves, but many London buyers have to compromise on one or more of these asks, as such optimal locations come with a price-tag to match.

"Property wishlists are like a box of chocolates you never know what youre going to get next. Some buyers and tenants come to us with very unusual and specific requests, but luckily Londons rich and varied housing stock provides a wealth of choice, and properties to suit even the most particular of tastes from staff quarters to tree-lined driveways. But no matter how lavish the requirements are, the chances are that well have fielded a similar enquiry before."

Luxurious properties currently for sale

4 bedroom house, Lowther Road, Barnes, London SW13, 2,500,000

4-6 bedroom house, Abingdon Road, Kensington, London W8, 7,250,000

KNS150186 17_h

- Ends -

For further information please contact:

Instinctif Partners
Barney McCarthy, barney.mccarthy@instinctif.com, 0207 427 1405;Emily Barnes, emily.barnes@instinctif.com, 0207 427 1403

Marsh & Parsons has been part of the London property scene since 1856. The sales and lettings agent has 24 offices situated in prime positions across central, west and south London. They have an intimate and extensive knowledge of the area.

Marsh & Parsons are an independent and professional firm with a 'can-do' attitude covering all aspects of residential property. They aim to establish individual relationships with clients through a business built on energy, agility, professionalism and knowledge. Their business aim is to be the agent who not only understands the local area around their offices better than any other agent, but also to be at the heart of the community.

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