Blogs, Press & Media

Mary Portas: Tabloid TV

Thu 10 Feb 2011

I can honestly describe last night's Secret Shopper with Mary Portas as depressing 'tabloid TV'. Firstly though, I have to wonder why her 'victims' would put themselves through that?

She made an obvious point in saying that it's an easy job to do - very true. However, many jobs are easy to do, but difficult to do WELL. Her simplistic views were typical of the vast majority of people who think they can flounce into a job as an Estate Agent. Read my previous blog - Any fool can sell property.

If she had an agency, her buyers might like her, her sellers on the other hand, would not. The vast majority of sellers consider their property to be the best in the area and for an estate agent to tell potential buyers the faults (as they might see them) would go down like a lead balloon.

As for being a tour guide to a stately home, that was utterly ridiculous. The last thing you want is an estate agent rabbiting away in your ear pointing out all the 'features'. You're there - you can see them. Nobody is going to buy a property because it has a big storage cupboard in the bathroom. The real job of an agent is to get potential buyers through the door and then listen to their reactions. Mary Portas could do with a lot more of the listening bit.

On a positive note, I do agree that agents should strive to know as much as they can about the properties they are selling. Nonetheless, buyers looking for a 'gold service', should consider the use of a 'buying agent'.

My final point - Estate Agents are SALESPEOPLE not people who show property. Everyone loves people who just show property but they don't make any sales and therefore our clients (the SELLERS not the BUYERS) will find them to be a complete waste of time.

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