Blogs, Press & Media

Estate Agency of the Year - Overall Winner

Thu 09 Dec 2010

Marsh & Parsons is delighted to have been announced as 2010's overall "UK Estate Agency of the Year". Here is what the judges said about us...

"With a history dating back over 150 years, Marsh & Parsons has certainly demonstrated staying power through not one but several downturns and with the dynamism of its business model one could be forgiven for expecting a certain level of service as standard, however Marsh & Parsons simply astonish at every turn with their excellent business focus and attention to detail.

"Managing Director Peter Rollings leads by example, with visionary and hands on leadership. His involvement begins at the recruitment stage where he insists on seeing every single candidate personally and it is apparent that this philosophy has ensured every new team member is an immediate fit in the Marsh & Parsons family and has resulted in excellent staff retention levels. From the outset the staff are encouraged to treat every day as if it were their first and this focus on maintaining enthusiasm and passion sets the standard. There is a culture of autonomy with everyone encouraged to manage themselves and feel empowered to make decisions.

"Since acquiring Marsh & Parsons five years ago, there was a subsequent acquisition of a second business and since then, Peter and the team have worked hard to create their business as a new London-wide, middle to top-end agency with the number of offices doubling since 2005 and profitability increasing accordingly.

"Completely focused on transparency and compliance, the training programme is second to none and benefits from the hands on approach and many years experience of the directors. On their first day, new starters are fully indoctrinated into the company culture through inductions into branding, heritage, current initiatives, a 'who's who' of the team and via the "Find 50" questionnaire whereby they need to research and consider answers to 50 questions about services, businesses and amenities in the area surrounding their branch from learning about local blue plaques to their favourite street.

"Particularly impressive was the way this agency has created a sales culture with a flow of impressive incentives from bottles of champagne to a weekend in Monaco whilst positively encouraging the team to operate in a fun and friendly environment. Socialising outside of work is frequent and everyone is kept informed of any planned events; the sense of team spirit is palpable. The fact that there is less than a 5% annual turnover speaks for itself. All customer feedback is retained and shared at weekly meetings and social media tools such as Twitter and Facebook are monitored for comments about the business with any adverse comment dealt with professionally to transform opinion.

"An early adopter of social media tools, Marsh & Parsons web presence is impressive and Peter and the team harness the power of the internet to position themselves as experts through commentary and blogging. Indeed, the homepage of their website is dedicated to the most recent articles and the site is user friendly, informative and easily navigable. This sits well alongside the marketing which is always innovative and well executed and shows a depth of understanding for the target market and delivered with passion and pride for the brand and the services.

"In the words of Marsh & Parsons itself, Local know-how. Better results. The judges couldnt agree more and we are thrilled to award the gold to such a fantastic example of the best."

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