Press Release: Marsh & Parsons Named UK Estate Agency of the Year 2010
Mon 06 Dec 2010
Marsh & Parsons has been named the Overall Winner of the 2010 Estate Agency of the Year Awards.
Marsh & Parsons won the award on the strength of its "visionary and hands on leadership", its "second to none training programme", and its "particularly impressive sales culture". Marsh & Parsons also won the awards for Best Medium Estate Agency in London and Best Medium UK Estate Agency.
Marsh & Parsons Managing Director, Peter Rollings, said: "Im delighted that we have been recognised by the longest running and most sought after awards in the industry sponsored by both The Times and Sunday Times. I am particularly proud to be recognised for our staff retention levels, our recruitment processes, and the way we motivate our people. These internal measures are less obvious to outsiders than other factors such as our web-presence and our focus on customer feedback, so I am truly delighted to see our staff acknowledged in this way."The judging of the awards was chaired by The Property Ombudsman and was backed by the National Association of Estate Agents and the National Federation of Property Professionals. Marsh & Parsons were selected flowing two rounds of judging via written submission and interview.
The awards were presented to Marsh & Parsons at a ceremony as part of EAE LIVE 10 on Friday 3rd December at the Lancaster London Hotel.
In their final analysis, the judging panel said, "With a history dating back over 150 years, Marsh & Parsons has certainly demonstrated staying power through not one but several downturns. With the dynamism of its business model one could be forgiven for expecting a certain level of service as standard, however Marsh & Parsons simply astonish at every turn with their excellent business focus and attention to detail.
Managing Director Peter Rollings leads by example, with visionary and hands on leadership. His involvement begins at the recruitment stage where he insists on seeing every single candidate personally and it is apparent that this philosophy has ensured every new team member is an immediate fit in the Marsh & Parsons family and has resulted in excellent staff retention levels. From the outset, the staff are encouraged to treat every day as if it were their first and this focus on maintaining enthusiasm and passion sets the standard. There is a culture of autonomy with everyone encouraged to manage themselves and feel empowered to make decisions.
Since acquiring Marsh & Parsons five years ago, there was a subsequent acquisition of a second business and since then, Peter and the team have worked hard to create their business as a new London-wide, middle to top-end agency with the number of offices doubling since 2005 and profitability increasing accordingly.
Completely focused on transparency and compliance, the training programme is second to none and benefits from the hands on approach and many years experience of the directors. On their first day, new starters are fully indoctrinated into the company culture through inductions into branding, heritage, current initiatives, a 'who's who' of the team and via the Find 50 questionnaire whereby they need to research and consider answers to 50 questions about services, businesses and amenities in the area surrounding their branch from learning about local blue plaques to their favourite street.
Particularly impressive was the way this agency has created a sales culture with a flow of impressive incentives from bottles of champagne to a weekend in Monaco while positively encouraging the team to operate in a fun and friendly environment. The fact that there is less than a 5% annual turnover speaks for itself. All customer feedback is retained and shared at weekly meetings and social media tools such as Twitter and Facebook are monitored for comments about the business with any adverse comment dealt with professionally.
An early adopter of social media tools, Marsh & Parsons web presence is impressive and Peter and the team harness the power of the internet to position themselves as experts through commentary and blogging. Indeed, the homepage of their website is dedicated to the most recent articles and the site is user friendly, informative, and easily navigable. This sits well alongside the marketing which is always well executed, shows a depth of understanding for the target market, and is delivered with passion and pride for the brand and the services.
In the words of Marsh & Parsons itself, 'Local know-how - Better results'. The judges couldnt agree more and we are thrilled to award the gold to such a fantastic example of the best.
For further information please contact:
The Wriglesworth Consultancy Dan Pike / James Staunton 0207 427 1400
Marsh & Parsons has been part of the London property scene since 1856. The sales and lettings agent has 14 offices situated in prime positions across central, west and south London. They have an intimate and extensive knowledge of the area.
Marsh & Parsons are an independent and professional firm with a 'can-do' attitude covering all aspects of residential property. They aim to establish individual relationships with clients through a business built on energy, agility, professionalism and knowledge. Their business aim is to be the agent who not only understands the local area around their offices better than any other agent, but also to be at the heart of the community.