Absolutely Kensington: How a vendor can achieve the best price
Thu 01 Jan 2015
Matt Biggadike, Associate Director & Sales Manager at Marsh & Parsons, North Kensington.
Achieving the best price will depend on who is representing the sale. Many estate agents are focussed on simply 'doing the deal', rather than making sure they maximise their client's return. I was talking to a friend this week, who planned to make an offer on a property - but the agent suggested they wait a week, when the seller will almost certainly reduce their asking price. I was gob-smacked. Clearly, my friend was delighted to be told this 'insider' information, but if I was the seller, I would be furious! Their agent had just talked their client out of 20K. At Marsh & Parsons we achieve the best price, not just because of our sheer determination, but because we work towards the same objective - getting the highest price. One way of achieving this is to cast the buyer-net as widely as possible. We operate an 'open register' policy - staff from all our London offices will focus on introducing their buyers to properties listed with all of our neighbouring offices. Indeed, on average, 20% of the properties we sell are sold by a negotiator based in another office and that number is even higher in our area, where buyers registered with our Notting Hill or Holland Park offices are tempted over to North Kensington because of the cheaper price tag. My advice is this; meet with several reputable estate agents, ask them for a detailed sales strategy and be confident that they can deliver on their promise. That's how you'll get the best price.