Sat 31 Aug 2013
Fulham Residents' Journal talks to Marsh & Parsons Fulham Sales Director Alex Lyle and Sales Manager and Associate Director Ben Gee about moving into their second SW6 office
How long have you worked together in Fulham?
Alex: Ben joined my team in the Marsh & Parsons Moore Park Road office a little over six years ago, at the time, we had a small team of just three people. Since then, with Ben's support as Assistant Manager, we have built the office into one of the company's most successful branches. The Fulham sales team now has eight people, with 11 more in the lettings team.
Due to the exceptionally busy property market in SW6, we decided to open another office in Bishops Park, where five members of the exciting team are now based under Ben's leadership, alongside Jay Badiani, who runs the lettings team.
Why did you open a second office in an area where you already have one?
Ben: The Fulham property market has seen incredible growth in both house prices and popularity over the past few years, more so than anywhere else in London. So it doesn't feel like an extravagance to have two offices. Geographically, Fulham is a large area, particularly compared to the other areas we cover in central, west and south west London and whilst we have always sold property across the entire SW6 postcode, we felt it was important to have as much of a local presence as possible. It helps us to provide an unbeatable service, as well as give reassurance that we're just around the corner and always available for face-to-face advice and support.
How are you promoting the new office?
Ben: Although we are already firmly established in Fulham, it was vital for us to put ourselves on the map in Bishops Park. On the opening night we hosted a launch party, attended by local residents, business owners, clients and the press. It was great to meet so many local businesses, who share the same community focus as Marsh & Parsons. Since the opening, we have promoted the new office in a variety of ways. We have a huge billboard above the office and on the hottest day of the year, we divided ourselves between Putney Bridge, Parsons Green and Fulham Broadway tube stations to give away 5,000 branded fans to commuters, which featured the wording 'We're such a FAN of Fulham, we've opened a new office.' Initially, I needed convincing that commuters would appreciate a fan at 7.30am in the morning but the response was incredible.
Why has Bishops Park grown in popularity so much over recent years?
Ben: Bishops Park is a beautiful, family friendly area with easy access to central London. The park itself has just had an 8 million investment and the river, with its popular walks, is also close by. Most significantly, however, it's the style of property that makes the area so attractive - especially the attractive family houses on the Alphabet streets, which if extended can offer over 4,000 sq. ft. of living space (quite unique in London!). Munster Village also offers a great mixture of two-bedroom flats and family houses, ensuring the area will always attract a great mixture of people.
What do you love about SW6?
Alex: Everything. I love that I can never anticipate the type of people I will meet. Recently we have seen a far greater proportion of international buyers than ever before, particularly French and Italian. These buyers realise that they can get a lot more space for their money in Fulham, as opposed to in prime central London. It adds real diversity to the area. You also can't beat the great range of green open spaces - Eel Brook Common, Parsons Green and Bishops Park.