TNT Magazine: West is best
Mon 12 Nov 2012
White City, W12
Words: Jade Bremner
White City has long been considered a 'dodgy' area of London, most commonly listed under 'ones best to avoid'. But this neighbourhood is on the up.
And while the traditional route to gentrification involves the hipsters moving in, White City is being lavished with more commercial development. Westfield shopping center is the most recent shiny addition, and land owned by the BBC, known as the 'White City Opportunity Area', will be redeveloped up north to Salford.
Why White City?
Live here if you're into football, celebrities or work in the media. White City is famously the home of Queens Park Rangers' stadium and the equally iconic BBC Television Centre. The latter has now been sold to redevelopers, but it won't cease filming andbroadcasting BBC shows until next year, so you can still spot famous faces. Plus, White City is just one Tube stop from lively Shepherd's Bush, and is a lot cheaper.
Young professionals and first-time buyers. This is because it's a less expensive option to neighbouring Chelsea, Hammersmith and Kensington, but it's still well connected to central London - but you can get your glad rags on and roll back on the night bus during the wee hours without spending a bomb on taxis.
"There are also a lot of international people here, " says Patrick Littemore, director of lettings from Marsh & Parsons. "There's a stong North African and Caribbean community." Which bodes well for good food to line the stomach when you get off that night bus.
Don't move here if...
You're a Chelsea fan, or if you're not streetwise. "It's a mixed area, so you have to be smart at night," warns Littlemore. "Regardless of whether you are a girl or a guy, you have to keep your wits about you. It's proper London."
On the flipside, more and more people are moving out here so it's potentially a good place to invest.
Where to hang out
Westfield shopping centre (westfield.com), which has dozens of restaurants and coffee shops to induge in, including a Jamie's Italian. There's also a VUE cinema with3D-enabled screens and plenty of fashion stores.