Why choose Marsh & Parsons for New Homes?

Marsh & Parsons Development, Investment, Land & New Homes has established itself through a unique and deliberate connection with its extensive network of local offices throughout London.

The absolute definition of our business is to play a pivotal role in the delivery of New Homes to the London market, and our business is structured to cater for land sale and acquisition, consultancy throughout the development process, project management, new homes sales and investment deals. Marsh & Parsons, through our parent company Sherry FitzGerald, and overseas connections, also has the capability to explore wider, global markets in accordance with the demands of the project.

We are influential in the local markets of London and operate within close proximity of all our branches to ensure that we ‘make the market’ in each postcode ensuring optimisation of each opportunity. To succeed in this ambition we have identified the following as our strengths:

Market Intelligence

  • What is the best approach to a development opportunity?
  • Cross referencing local/international demand with supply
  • Establishing key financial benchmarks to ensure full profitability
  • Analysing market trends in relation to size, specification and facilities.

The Sale & Acquisition of Land

Development Consultancy

  • Assessing the unique strengths and weaknesses to each site
  • 'Local know how' in relation to planning requirements
  • 'Local know how' in relation to competitors’ schemes and delivering solutions to ensure we are ahead of the rest

Marketing Strategies

  • Recommendations on a relevant and successful marketing campaigns
  • Detailed Schedules and Budget programmes
  • Co-ordinating all aspects of the programme including Launch events

Pricing Strategy

  • A comprehensive review of current and predicted market prices relevant to each scheme
  • Close collaboration with local market activity and future developments

Investment Intermediary Service

  • Dedicated service to both private and institutional investors covering ‘off-market’ opportunities for acquisition and asset management

Public Relations

  • Full distribution of media packs to local and national publications
  • Support for PR events
  • Co-ordination with existing ‘in-house’ marketing teams

Sales Management

  • Management of ‘Show Home’ staff if required
  • Recommendations for reservation forms and terms of contract
  • Assistance with the sales process, including comparable evidence for surveyors
  • Regular meetings to analyse performance and database suitability


For more information please contact the Marsh & Parsons Development, Investment, Land & New Homes Department

T. 020 7368 4830  E. newhomes@marshandparsons.co.uk
9 Kensington Church Street, London W8 4LF

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