New Homes Development - Case Studies

Porchester Road, London W2

Marsh & Parsons Development Consultancy were instructed by the developers of this boutique, eight apartment scheme in the heart of Bayswater to provide advisory services over a 12 month period in advance of the launch. We were tasked to advise on all areas of the development process from planning requirements, unit configurations, internal specifications, pricing, timing of delivery for sale and media marketing.

We accepted this business on the basis of an instruction to sell the apartments into our local and international network and have recently operated a launch event which resulted in the immediate reservation of three apartments to a mixture of investors and owner-occupiers at price levels well above predicted levels. In conjunction with our New Homes team we now have the remaining five apartments available through our network of four local offices that surround the scheme, alongside a considered offering to a variety of residential funds that have been specifically set up to capture the value in the predicted rise in tenant demand for such strong Central London locations.

Petergate House, Wandsworth SW11

Marsh & Parsons were instructed by the developers to take this entire 36 unit new build development to the market pre-completion. We approached a consortium who exchanged contracts on the scheme and have now placed the individual units onto the market through both our New Homes division and branch network, enjoying significant capital appreciation in the process.

For more information please contact the Marsh & Parsons Development, Investment, Land & New Homes Department

T. 020 7368 4830  E. newhomes@marshandparsons.co.uk
9 Kensington Church Street, London W8 4LF