Selling Advice

Instant smell, instant sell! Everyone knows that trick. Brew up a pot of freshly ground coffee just before the door bell rings and let the aroma waft gently through the halls and smack likely buyers in the face — just as they walk through the door. That’s one tip, but probably not the best one.

Consider these from some of our experts:

 
Initial thoughts
  • A freshly painted front door is the logical place to start. After all, there is no second chance to make a great first impression. David Ruddock, Associate Director, Marylebone Sales
  • Build confidence in buyers by keeping it tidy! Many buyers will not see the through litter, pizza menus, junk mail, and last year’s autumn leaves in the hallway. Pack away clutter, shoes, and other 'collectables' so that buyers can imagine their own possessions in the home. And yes, that includes your beloved teddy bear collection. Rex Chalmers, Associate Director, Richmond Sales
 
Lighting
  • Lighting can add enchantment and warmth to any space... or disenchantment if rooms are dark and cold, or light bulbs are bare or missing.
  • Well-placed lighting gives a feeling of freshness and cleanliness. If budget allows, consider feature lighting in entryways and reception rooms. Ensure there is adequate task lighting in the kitchen and study areas, and avoid harsh light in bedrooms and areas of relaxation. Enna-Mae Esseter, Manager, Camden Sales
  • There’s a big difference between 'getting a feel' for a place, and having to feel your way around! So draw back those curtains and open those windows.
  • In winter months, keep lights on for viewings - especially in rooms that don't have an abundance of natural light. Aileen McCarthy, Associate Director, Clapham Sales
 
Smells & scents
  • Fresh air in, damp smells out; open windows and doors for a short while before viewings (if it's not too cold!), and make use of ‘plug-ins’ or light some scented candles. Sophie Levy, Area Director (Barnes, Richmond & East Sheen)
  • The kitchen is often said to be the heart of a home, so put yours on display. Clear away clutter and food (a bowl of fresh fruit is ok!), and give the impression of a healthy, happy space. The same goes for the bathroom; tidy bottles and creams and display some fresh, neatly folded towels, making sure the room looks & smells hygienic. Matt Sherratt, Manager, Queen's Park Lettings
  • Place plants or flowers throughout your house. It doesn’t need to be a rainforest (remember the clutter!), but it will help make your home look more inviting, fresh and can make it smell beautiful. David Hill, Senior Manager, East Sheen Sales
 
Declutter & remove
  • If a buyer sits down in a property, it's likely they feel at home, and are possibly even thinking of offering. For this reason, make sure there’s space around sofas and armchairs so viewers don’t have to step over coffee tables and magazines to get to them.
  • Be sure to de-clutter your cupboards. If buyers open cupboards and they look cluttered and unorganised, they will believe there is a lack of storage space.
 
Look & feel
  • In vacant properties, consider property styling or leave some furniture behind such as hall stand or outdoor setting, to give the place a lived-in feeling.
  • Whilst family photos and sentimental objects may mean the world to you, remove them as potential buyers prefer to envision themselves living in your home.
  • Peeling paint on a window, or a garden gate hanging off its hinges suggests that work needs to be done on the property. This could be used to re-negotiate the price, so make sure everything is in order.
  • If you have a garden, check that the outside of the house is as neat and tidy as the inside; trim the lawn, pick up the leaves and trim back plants!
  • In winter, if you have a fireplace, have a fire blazing. Hearths can move hearts.
  • To a nervous first-time buyer, a damp stain caused by a minor past leakage suggests an impending flood; get it fixed and painted over.
  • If you are unsure about anything Marsh & Parsons agents will be able to give you advice on what you need to do in order to get the best result for your property.

All properties on the market require an Energy Performance Certificate. For more information on EPCs please click here.

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