Marsh & Parsons

Area Profile - Holland Park Sales

High-flying Holland Park

The Marsh & Parsons estate agency office in Holland Park is one of our biggest and demand for flats and houses for sale is at an all-time high. The beauty and benefits of living in Holland Park are obvious and it is no wonder that celebrities, including Simon Cowell, Sir Richard Branson and Michael Winner, have homes here. We also sell properties to high-flying City executives and captains of industry and foreign nationals lured by the high quality of property for sale and the attractions of the area.

Keith Gorny, Director and Manager of the sales team at Marsh & Parsons cites the park itself, excellent schools, the Central Line tube station, the shops and family friendly atmosphere of this quiet corner of the capital the reason why it is so attractive. There are fabulous restaurants too, including Julie's, The Academy and Hiroko, a popular Japanese restaurant. Schools are a major attraction and the best include Norland Place Preparatory, Sacred Heart High and The Cardinal Vaughan Memorial RC School.

The area takes its name from Lord Holland who owned much of the land here in the 19th Century. House prices have risen dramatically since then and houses can cost as much as £30 million.

So what will you get for your money in Holland Park?

Studio flats for sale are rare and when they do come on the market they fetch upwards of £275,000. There are plenty of Victorian converted flats and mansion blocks for sale through Marsh & Parsons who are one of Holland Park's premier estate agents. On Holland Road W14, there are one-bedroom flats for sale from £375,000 and two bedroom flats sell from £475,000. In the mansion block of Oakwood Court W11, a one-bedroom flat covering 700 square feet will sell for almost £700,000. In Grove House on Addison Road W14, prices are marginally lower and an unmodernised one-bedroom property will sell for £500,000 or £675,000 in good condition.

Marsh & Parsons will also sell new-build properties and a one-bedroom apartment will achieve £310,000. Few flats come with their own parking space, but the price of a permit in the area is relatively low at £108 a year and entitles residents to park almost anywhere in the Royal Borough of Kensington & Chelsea. Two-bedroom flats on Holland Road W14 start at about £490,000, and on Elsham Road and Russell Road W14, which have excellent transport links, prices start at about £500,000 with two-bedroom flats on Clarendon Road W11 achieving approximately £850,000.

Houses start at £650,000 in Holland Park where you can buy a two-bedroom 1970's house with garage on Walmer Road W11. A former worker's cottage on Avondale Park Gardens W11 and covering 1,100 sq ft recently sold after sealed bids for £1,017,000 through estate agents Marsh & Parsons. In Norland Place W11, a two-bedroom mews house with a roof terrace will fetch about £2 million and for something slightly bigger, period houses on Princedale Road W11 sell for about £1.6 million. For the very best addresses expect to pay a lot more. On Addison Crescent W14, where Simon Cowell has a home, prices start at about £6 million. Prices in Ilchester Place W14, which backs on to Holland Park, are even higher and estate agent Marsh & Parsons has sold a 7,000 square foot house for £12 million. On the garden squares such as Elgin Crescent W11, prices range between £7 million and £8 million for a 4,000 square foot house. In the heart of Holland Park, however, Sir Richard Branson paid £26 million for his home. The area has not always been so grand. Pottery Lane, the site of an old brickworks, used to be known as Pigswill Lane and as a den of iniquity a home to cock-fighting. Today its two-bedroom cottages sell for £875,000.

What else can you expect from Holland Park?

Holland Park itself is not only a haven for families and dog walkers but it is renowned for its opera, running about 50 performances a year. Avondale Park has tennis courts and a riding stables and Kensington Leisure Centre has squash courts, five-a-side pitches and a gym. For a slightly more leisurely pursuit, the area is blessed with wonderful boutiques and delis, including Lidgates, a renowned local butcher which has been running for 150 years selling 30 different types of sausage.

Restaurants include Anthony Worrall Thompson's Notting Grill and The Belvedere, which was once the summer ballroom to the Jacobean mansion standing in the middle of Holland Park, but now sells superb cuisine in delightful surroundings. There are plenty of pubs and gastropubs in the area too, including The Mitre, which has an extensive menu and a wide variety of lagers on tap; The Ladbroke Arms which sells real ale and has a very long wine list and an impressive selection of single malts; and The Prince of Wales is an old-fashioned pub that often throws a barbecue. The Academy is a pub-cum-gallery and is popular, not just for the live music but also the regular art exhibitions.

As one of the premier estate agents selling properties in the Holland Park area, Marsh & Parsons prides itself on its local know how. From the best schools in the area to the finest boutiques, bars and restaurants and the cost of a resident's parking permit, staff at Marsh & Parsons have their finger firmly on the local pulse.

Borough: Royal Borough of Kensington and Chelsea.

Best thing: Kyoto Japanese garden in Holland Park.